Brand Communications & Events Lead

AgentioNew York, NY
1dOnsite

About The Position

As Agentio’s first Brand Communications & Events Lead, you own Agentio’s owned, earned and experiential strategy and execution including channels such as: Linkedin, Meta, X, Youtube, and PR. You’ll own the integrated events and comms calendar that puts Agentio at the center of the industry conversation, and define our voice. You’ll work directly with the CEO and executive team to ensure every trade story, piece of content or event ultimately drives brand awareness and marketing pipeline.

Requirements

  • Proven experience using comms as a brand-building lever: You’ve used PR, earned media, and owned channels as strategic tools—not just tactical outputs—to build brand credibility and market position.
  • Strategic B2B comms professional with strong agency management: You know how to evaluate, brief, and hold agencies accountable; you get the most out of external partners.
  • Launch comms expertise: You can build a compelling press narrative from a product story, not just write a press release. You bring an extensive media and publisher network to activate.
  • Editorial rigor and attention to detail: You understand the reputational stakes of inaccurate claims in ad-tech and AI, and you hold every piece of external communication to the highest standard.
  • Events ownership: Comfortable owning events strategy and logistics/execution, or managing a vendor to do so, with a clear line to pipeline and brand impact.
  • 7+ years of B2B communications experience with a track record of building brand through earned and owned channels.
  • Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
  • A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.

Nice To Haves

  • You’re familiar with and passionate about the creator economy and digital advertising.
  • You bring an entrepreneurial mindset, able to balance speed with strategy.
  • You’re laser-focused on outcomes—you measure comms success in brand impact and pipeline, not just impressions.
  • You’re a natural leader with aspirations to grow into a leadership role.
  • You’re comfortable in zero-to-one environments and thrive when you truly own the outcome.
  • You’re ready to roll up your sleeves, get things done, and work harder than you’ve likely ever worked before, but with far greater reward.
  • You’re a positive, honest, empathetic, and curious teammate.
  • You understand that Agentio is building in-person, and is in-office 5 days/week.

Responsibilities

  • PR & Earned Media
  • Build PR to be proactive and narrative-driven, tied directly to a thought-leadership and research pipeline.
  • Owns executive and journalist prep and implement post-mortems after every major press cycle.
  • Develop and maintain strong media and journalist relationships; bring an extensive publisher and press network to the role from day one.
  • Craft press-worthy storylines from product narratives - go beyond the press release to drive stories that shape category conversation.
  • Events Strategy & Execution
  • Own and execute end-to-end the integrated events and comms calendar: priority industry events, owned activations, speaking opportunities, and sponsorships.
  • Coordinate with Demand Gen and Content to ensure every event activation drives measurable lead-gen and brand impact.
  • Manage vendors and production partners to deliver exceptional event experiences on time and on budget.
  • Owned Channels & Brand Voice
  • Own Agentio’s voice and content strategy across owned channels: LinkedIn, X, Meta, and YouTube.
  • Ensure a consistent, compelling brand presence that builds credibility with marketers and creators alike.
  • Partner with PMM and Demand Gen to align owned channel output with the broader content and campaign calendar.

Benefits

  • Flexible PTO – Take the time you need to recharge
  • Comprehensive Health Coverage – Top medical plan through Aetna
  • Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
  • 401(k) Retirement Plan – Invest in your future while you build your career
  • $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
  • Free Lunch 5x a week!
  • Gym in the building! – Your workout, right downstairs
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