Brand Communications Coordinator
About The Position
Montana Technological University is seeking a skilled Brand Communications Coordinator to assist with Marketing and Admissions initiatives through dynamic, authentic storytelling. This role serves as a vital strategic bridge between Marketing and Admissions, directly driving recruitment by engaging a digital-native audience. The successful candidate will blend creative content creation with technical precision. A major priority of this position will be spearheading the university’s first-ever official TikTok channel, alongside developing dynamic content for marketing campaigns, admissions initiatives, the university website (mtech.edu), and Enrollment Management Platform (EMP).
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, paired with 2+ years of professional experience in marketing, brand management, or corporate communications.
- Exceptional written, verbal, and interpersonal communication skills, with a proven ability to translate brand messaging across diverse audiences and channels.
- Hands-on experience creating, organizing, and publishing content.
Nice To Haves
- Experience drafting engaging copy and managing publishing workflows across on TikTok.
- Eye for visual identity, brand consistency, and tone-of-voice alignment.
- Basic familiarity with tracking content performance using analytics tools (e.g., Google Analytics, social media insights).
- Understanding of SEO and AI Engine Optimization
Responsibilities
- Spearhead the strategy, content creation, and community management for the university’s TikTok platform, translating campus life and STEM achievements into authentic, highly engaging narratives.
- Support organic and paid acquisition efforts across SEO, AI Engine Optimization (AIEO), and digital ad creative to expand institutional visibility and recruitment reach.
- Craft compelling, targeted copy for email campaigns, web stories, and marketing collateral designed to guide prospective Orediggers from initial interest to successful enrollment.
- Write and distribute prospective student communications, campaign updates, and event details across both digital and traditional print channels.
- Produce cohesive, high-quality visual and written content that strictly aligns with Montana Tech’s institutional brand guidelines.
- Optimize recruitment communications within the EMP/CRM, ensuring a seamless, persuasive, and consistent brand voice across all prospective student touchpoints.
Benefits
- health, dental and vision insurance
- mandatory retirement plan with employer contribution
- partial tuition waiver
- wellness program
- Medical, Dental, and Vision Insurance with low deductibles and comprehensive coverage.
- Generous employer contribution toward monthly health care benefits worth $6.08 per hour.
- 5.9% retirement employer contribution for eligible employees
- 11 Holidays per year
- 3 weeks of Annual Leave to start
- Generous sick leave policy that can be used for sick children, doctor and dentist appointments as well as bereavement.
- 6 credits of coursework free per year (fees not included)
- Life and Disability Insurance
- Reduced tuition for dependents after 4 months of employment for eligible employees
- Employee Assistance and a Wellness Program
- Optional Retirement Plan for eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
