Brand Assistant, Beauty
About The Position
The Lede Company is seeking a Beauty Brand Assistant to join its team in the New York office. The role supports 4–6 beauty accounts in a fast-paced agency environment, handling administrative tasks, research, client materials, media and influencer outreach, product seeding, event logistics, and account reporting. The assistant works with internal agency partner teams and client partner agencies, and supports client projects from ideation and planning through execution and reporting. The position requires working in the New York office four days per week and overtime, including evenings and some weekends as needed. The ideal candidate is enthusiastic, driven, detail-oriented, and an effective communicator and writer, with a deep interest in beauty, skincare, wellness, fashion, lifestyle, and culture. The company describes itself as a full-service strategy, communications, and social impact consulting firm serving corporate, entertainment, brand, and nonprofit sectors.
Requirements
- Bachelor’s degree, preferably in Communications, English, Public Relations, or Marketing.
- Required PR agency or relevant in-house professional work experience; experience with beauty, personal care, or lifestyle brands is preferred.
- Exceptional written, verbal, and presentation skills.
- Outstanding interpersonal skills.
- Business acumen and the ability to communicate across departments.
- Strong proficiency in Microsoft Office and Google Drive.
- Strong attention to detail.
- Deep understanding of pop culture and beauty trends.
- Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment.
- Proficiency in social media platforms and digital marketing, with a strong understanding of beauty content on TikTok, Instagram, and YouTube.
- Familiarity with the beauty media landscape, including editors, creators, and influencers.
- Takes initiative and is resourceful.
Nice To Haves
- PR agency or relevant in-house experience with beauty, personal care, or lifestyle brands.
- A degree in Communications, English, Public Relations, or Marketing is preferred.
- Collaborative approach to teamwork.
- Passion for communications and expertise in building, stewarding, and growing relationships.
- Strong communication and research abilities.
- Self-starter with energy, creativity, and curiosity about beauty, skincare, wellness, fashion, CPG, lifestyle, and culture.
Responsibilities
- Perform administrative duties, including scheduling, expense management, travel booking, and handling high volumes of inbound and outbound email.
- Manage responsibilities across 4–6 beauty accounts.
- Help create professional, client-ready presentations and Excel spreadsheets, including media lists, influencer trackers, and product-seeding plans.
- Help draft press releases, pitches, product-launch announcements, and other media materials, and support outreach to beauty editors and influencers.
- Conduct business research, including research into beauty trends, competitors, and consumer insights.
- Support client projects from brainstorming and ideation through plan development, execution, and reporting.
- Help manage product seeding, PR mailers, sample requests, and tracking of coverage and placements.
- Work with agency partner teams and client partner agencies.
- Provide onsite support at product launches, influencer and press events, brand activations, and retail promotions, coordinating logistics throughout programming.
- Contribute to monthly, project, and event reports and recaps across clients, including earned media, social, and influencer performance.
- Work in the New York office four days a week and overtime, including evenings and some weekends as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
