Brand and Social Media Manager
About The Position
The New Development Brand & Social Media Manager owns early-stage brand visibility, voice, and momentum for the property. This role leverages corporate marketing resources, onsite student employees, and brand ambassadors to execute authentic, campus-relevant marketing strategies that resonate with Gen Z. The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre-leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes.
Requirements
- Experience supporting new developments or lease-ups preferred
- Strong instinct for how students influence student decisions and trends
- Hands-on proficiency across Gen Z-focused social platforms and creative tools (Instagram, TikTok, Canva, CapCut, etc.)
- Comfortable collaborating closely with student teams, ambassadors, and influencers
- Familiarity with student housing or Gen-Z lifestyle brands preferred
- Experience tying social performance and engagement to leasing or conversion outcomes
Nice To Haves
- Highly creative, proactive, and comfortable building something from scratch
- Deeply tuned into campus culture and student behavior
- Data-aware and able to translate engagement into action
- Comfortable moving quickly, testing ideas, and iterating in real time
- Thrives in fast-paced, high-growth, lease-up environments
Responsibilities
- Brand Awareness, Momentum & Social Proof
- Drive early campus-level awareness ahead of competitor renewals and leasing launches
- Establish Blume on Ivy as a known, talked-about, and socially validated brand on campus
- Create visible momentum that generates urgency, demand, and FOMO
- Convert social traction into leasing office tours and pre-leasing activity
- Student Employee & Brand Ambassador Activation
- Recruit, train, and activate student employees and brand ambassadors as on-campus brand extensions
- Collaborate with students to ideate, test, and refine content rooted in real campus culture
- Use student feedback loops to quickly adjust messaging, tone, and tactics
- Empower students to co-create authentic content that drives peer-to-peer credibility and engagement
- Influencer Seeding & Early Adoption Strategy
- Design early-stage brand seeding strategies ahead of renewal and new leasing launches
- Identify and activate first-mover students across org leadership, Greek life, athletics, and international communities
- Build insider access and exclusivity for early followers, ambassadors, and influencers
- Amplify early traction into social proof and scarcity through targeted messaging
- Brand Strategy, Content & Execution
- Own brand voice, tone, and visual consistency across social platforms
- Build and execute content calendars aligned with leasing milestones and campus events
- Produce and edit high-impact short-form content using platforms and tools popular with Gen Z (Instagram, TikTok, Canva, CapCut, and emerging platforms)
- Track awareness and engagement KPIs and share insights with leasing and marketing teams
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
