Social Media and Marketing Manager

Humane Society for Southwest Washington•Vancouver, WA

9d•$25 - $31•Onsite

About The Position

The Humane Society for Southwest Washington is currently seeking a Social Media and Marketing Manager to join our team. This is a full-time, FLSA nonexempt opportunity. Since 1897, the Humane Society for Southwest Washington (HSSW) has been caring for the animals of Southwest Washington. Today, we are the largest animal welfare agency in Southwest Washington with campuses in Vancouver and Longview, where we help thousands of adoptable pets find shelter, TLC, and loving homes. And through programs like free pet food, emergency shelter, financial assistance, and medical care, we provide critical support that helps pets in need stay home with the families they love. Thanks to our hardworking staff and volunteers, we serve more than 10,000 pets each year. At our Community Veterinary Clinic (CVC), we provide high-quality, subsidized care to the pets of income-qualified families in our community. The CVC expands access to preventative care and spay/neuter, provides care for treatable conditions, and offers essential support to keep pets happy and healthy. And at ReTails Thrift Store, our team of staff and volunteers help hundreds of thousands of items find a second life, providing vital funding for our work with animals. Thanks to our hardworking staff and volunteers, we served more than 10,000 pets in our community - helping them find new homes or providing the support they need to stay with the family who loves them. Our mission is to rescue, return, restore, rehome, and reconnect one animal at a time. That work is possible thanks to the dedicated teams of staff and volunteers who are here for the animals every day. We are committed to a diverse, healthy, and engaged team of employees and volunteers who strive for excellence, treat one another with kindness, and provide quality and compassionate care for the pets and people we serve. Social Media and Marketing Manager Reporting to the Associate Vice President of Communications and Marketing, the Social Media and Marketing Manager (SMM) will create and deliver innovative and dynamic content for multiple social media platforms (including HSSW and ReTails Thrift Store) that engage our community and advance the strategic goals of HSSW. In addition, they will oversee content management for the HSSW website, working with multiple internal stakeholders to ensure the site is up-to-date and reflects the HSSW brand. Working with the Associate Vice President of Communications and Marketing, the SMM will also develop and implement marketing and advertising plans to support multiple programs and initiatives. This position requires a high level of attention to detail, organization, professionalism and discretion. The ideal candidate possesses the ability to adapt quickly in a fast-paced environment, a spirit of teamwork, and a passion for HSSW’s work with the pets and people of Southwest Washington.

Requirements

Bachelor (4-year) degree in Marketing, Communication or relevant field preferred. A minimum of 8 years of experience with digital advertising, marketing, and branding (non-profit experience preferred) may be considered in lieu of a relevant degree.
Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns and communications.
A passion for brand and our community.
Strong creative, analytical, organizational, and personal skills, with the experience of managing multiple projects at a time.
Excellent writing, editing, content creation, verbal, and interpersonal skills.
Experience developing and implementing successful social marketing strategies.
Ability to build and maintain authentic relationships with colleagues and partners.
Valid driver’s license and with insurable driving record. (Motor Vehicle Record check required)

Nice To Haves

Experience working with Adobe InDesign, Photoshop, and other Adobe suite products is preferred, but not required

Responsibilities

Oversee HSSW social media presence on Facebook, Instagram, LinkedIn, etc.
Manage day-to-day social media activities including content creation (including still photography, video, and graphics), monitoring social media notifications, and engaging social media audience.
Establish benchmarks for social media engagement and develop a plan to increase audience and followers, expand social media reach, and deepen engagement across all platforms.
Monitor latest trends and best practices in social media, including tools, applications, channels, design and strategy, and make recommendations for implementation in HSSW social media when needed.
Analyze, review, and report on social media metrics and performance including organic and paid content.
Manage paid advertising content across social media platforms.
In partnership with the Associate Vice President of Communications and Marketing, provide copywriting support and content development for internal communications, including a weekly digest email and monthly internal newsletter.
Serve as lead copywriter and content planner for external communications including event communications, programs and services, and WAG (the monthly HSSW newsletter)
Support the production of print and marketing materials and event communications.
Oversee HSSW website, ensuring content is current and accurate; regularly review and update content to ensure consistency in brand voice.
Working with the Associate Vice President of Marketing and Communications, maintain all web content including images, forms, and other tools to ensure a positive user experience.
Provide regular support for third-party software including Constant Contact, Classy, Shelter Buddy, and other software as needed.
Working with the Director of Communications and Marketing, develop and implement strategic advertising plan.
Supervise all advertising in print and digital outlets including paid social media advertising and local print and digital sources.
Oversee digital presence on business platforms (Google Business, Yelp, Apple Business, etc.) to ensure accurate and timely business information.
Provide support for search engine optimization and marketing to expand HSSW’s digital presence.
Collaborate with internal program stakeholders and teams to support marketing and communication initiatives including internal communications, development of marketing collateral, and other duties.
Working with Director of Communications and Marketing, provide support for other marketing and communications initiatives as needed.

Benefits

Health insurance effective the first of the month following hire (full-time employees).
Dental and vision insurance effective the first of the month following hire.
Matching percentage 401(k) retirement plan beginning the first month after hire, with a 3-year graded vesting schedule and ROTH contribution option.
Employee Assistance Program (EAP) available to all employees and household members.
Section 125 FSA Cafeteria Plan for out-of-pocket health and/or dependent day care expenses.
Access to affordable life, disability, and accidental supplemental insurance.
Numerous employee discounts and discounts with partner organizations.
Public Service Loan Forgiveness qualified employer: To learn more about this Public Service Loan Forgiveness (PSLF) program, go to https://studentaid.gov/manage-loans/forgiveness-cancellation.
Paid Time Off (PTO)
This position accrues PTO at a rate of 2.28 hours for every 40 hours worked.
Floating Holidays (full-time employees).
Bereavement leave
Pet bereavement leave