Brand and Social Media Marketing Manager
About The Position
Allstar Services is hiring a hands-on Social Media & Brand Manager to lead paid Meta advertising across a fast-growing portfolio of residential roofing brands, while helping ensure each brand shows up consistently, credibly, and distinctly in-market. This is a paid social + brand role: performance is the priority, but the work also requires strong creative judgment, an understanding of brand voice, and the ability to translate insights into smarter messaging and better customer-facing campaigns. You'll manage multiple campaigns at once, identify what creative is working, brief new creative quickly, and report results back in a way that helps our team make faster, sharper marketing decisions across the platform. This is not a "post and plan" role. It's for someone who can own outcomes, move fast with autonomy, and help elevate both performance and brand presence at the same time. And also be willing to jump in on other areas of brand marketing as well.
Requirements
- 3-5 years of marketing experience with expertise in social media marketing (hands on paid Meta experience is required).
- Proven experience managing agencies and creative partners.
- Strong project management and organizational skills with the ability to juggle multiple deadlines.
- Analytical mindset with a passion for tracking performance metrics and optimizing campaigns and pivot when needed.
- Creative, collaborative, and resourceful attitude. You're proactive and get things done.
- Willing to jump in and support where needed, beyond just social.
Responsibilities
- Own paid social execution across multiple brands running simultaneously
- Build, launch, and optimize Meta campaigns (Facebook + Instagram) with minimal oversight
- Monitor budgets, performance trends, and lead flow daily
- Identify which creative concepts, formats, and messages are driving results
- Write clear creative briefs and partner closely with our designers to produce new ads fast
- Continuously iterate based on performance data, not opinions
- Track and report on key metrics (CPL, ROAS, conversion rates, lead quality)
- Translate campaign performance into meaningful takeaways for the broader marketing team
- Flag what's working, what isn't, and what to test next
- Manage campaigns across a portfolio of 20+ local roofing brands
- Stay organized in an environment where priorities shift quickly
- Maintain clean structure, naming conventions, and documentation across accounts
- Collaborate with external partners when applicable, but remain the internal owner of performance
- Ensure creative and campaigns stay aligned, timely, and results-driven
Benefits
- $90K-$95K base salary (DOE) + bonus eligibility
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO & flexible remote-first culture
- Professional development opportunities (training, conferences, continued learning)
- Collaborative culture with clear paths for growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
