Brand and Marketing Manager

Freshfields Bruckhaus Deringer•Raleigh, NC

18h•$80,000 - $100,000

About The Position

This Brand and Marketing Manager role will act as the key brand and marketing point of contact for the US region, supporting market-specific initiatives and ensuring alignment with global brand strategy. The role will work closely with US MBD stakeholders to translate global campaigns into impactful regional activation. The Brand and Marketing Manager leads and coordinates marketing projects and campaigns that support the firm’s priorities, enhance its reputation, and demonstrate value to clients. This role requires strong project management skills, the ability to build trusted relationships with senior stakeholders, and collaborate effectively with global colleagues across marketing, communications, events and business development. The role will bring balance and judgement to deliver against US regional priorities with global brand consistency, acting as a connector between the US MBD team and the Global Brand & Marketing function, ensuring that US-specific insights contribute to global brand development and campaign planning. The role involves overseeing workflow, managing resources and budgets, and driving continuous improvement in marketing processes.

Requirements

Proven experience of end‑to‑end project management of corporate/brand communications across print and digital, from initial briefing through to final implementation.
Proven experience of delivering to exacting client service standards.
Experience of managing content‑heavy projects created in MS Office and the Adobe suite.
Working knowledge of InDesign or Adobe Creative Suite software is very useful.
Experience of proofreading/checking.
Meticulous attention to detail and accuracy – in everything.
Ability to build strong working relationships with stakeholders and colleagues.
Ability to facilitate meetings, actively listen, and drive outcomes.
Ability to anticipate challenges/implications before they happen.
Ability to use initiative but not take unnecessary risks.
Proven ability to successfully ‘own’ and run multiple projects.
Proficient in Microsoft Office (particularly PowerPoint).
PC and Mac literate.
Strong influencing, interpersonal and communication skills.
Excellent written and spoken English.
Ability to work under pressure and to tight timelines with fast iteration and turnaround.
Comfortable dealing with multiple changes and the challenge of immediacy.
Ability to develop knowledge of the client’s brand and how to implement it.
Understand the impact of stakeholder feedback on process and deadlines.
Highly methodical and organised approach to work.
Professional, confident and calm under pressure.
Organised with an adaptable mindset to cope with fluid project requirements.
Resilient, driven and energetic with a positive attitude.
Quick to learn with excellent time‑management skills.
Strong team player – warm and approachable.

Responsibilities

Project management of creative marketing and brand projects, ensuring outputs meet Freshfields’ global standards for quality, consistency and brand governance. Typical projects may include: global marketing campaigns, signature events, flagship reports, pitch materials, and thought leadership reports.
Lead and coordinate marketing projects that are originated in, or adapted for, the US region, ensuring relevance to the local market.
Advise US stakeholders on the best approach, channels and assets for regional marketing execution.
Support pragmatic solutions to the brief, within the parameters of the brand, and flag creative concerns when necessary.
Support on the allocation of new briefs, alongside the senior marketing and brand team.
Oversee production of creative assets across digital, print and motion channels, working with internal design studio team and external suppliers as needed.
Go beyond ‘trafficking’ projects to provide excellent service to internal clients and add value to the process through guidance and advice on project approach and marketing deliverables.
Quality check work before delivery to stakeholder.
Build and maintain strong working relationships with senior stakeholders, project sponsors and cross-functional teams, including brand, design, digital, events and communications.
Coordinate with business stakeholders to set and meet project expectations, managing planning discussions to extract key information for campaign and creative briefs.
Coordinate with business development colleagues to ensure creative deliverables support campaign objectives.
Work in close partnership with the US‑based designer to ensure efficient resourcing, high‑quality outputs, and alignment with global brand standards.
Coordinate briefs, reviews and project priorities jointly with the designer to ensure clarity and effective workflow.
Provide strategic guidance to the US designer on brand requirements, stakeholder expectations and project context.
Act as the first point of contact for brand‑related queries from US colleagues.
Provide guidance on brand usage, tone of voice and visual identity to ensure consistent application of the brand.
Manage the approval of marketing and design materials produced in the region, escalating to Global Brand where needed.
Oversee the regional brand governance process, ensuring compliance with Freshfields’ global brand standards.
Maintain and manage US‑specific brand assets, templates and guidance materials.
Manage US merchandise and promotional items (e.g., selection, supplier coordination, stock control, and usage guidance).
Partner with the Global Brand team to identify and address regional brand risks or inconsistencies.
Maintain project documentation using workflow tools, ensuring transparency and effective communication across the team.
Support the implementation of new creative processes and tools to drive operational excellence and continuous improvement.
Proactively manage timelines, contingency plans and process improvements to streamline business operations.