Brand and Influencer Manager for Alphalete

Alphalete Athletics LLC•Missouri City, TX

15h

About The Position

We are looking for an experienced Brand Influencer & Affiliate Manager to lead one of the most important growth channels within our business. This is not simply a relationship management role. We are looking for someone who knows how to build, grow, and continuously improve a high-performing influencer and affiliate program that delivers measurable business results. The right person understands that great partnerships require both strong relationships and strong accountability. You know how to advocate for creators while also protecting the interests of the brand. You're comfortable having difficult conversations, making thoughtful decisions, and maintaining high standards even when the answer isn't always easy. You thrive in environments that are evolving. You enjoy creating structure where it doesn't exist, improving processes, using data to drive decisions, and building programs that scale. If you believe relationships and performance can coexist, we'd love to meet you.

Requirements

5+ years managing influencer, affiliate, creator, athlete, ambassador, or partnership programs for a consumer brand.
Demonstrated success growing an influencer or affiliate program with measurable business impact.
Strong understanding of affiliate platforms, creator partnerships, campaign management, and performance reporting.
Experience negotiating partnerships and managing creator relationships.
Highly organized with exceptional project management skills.
Comfortable working cross-functionally with creative, marketing, product, and leadership teams.
Excellent written and verbal communication skills.
Strong analytical mindset with the ability to interpret performance data and recommend action.

Nice To Haves

Experience developing KPIs, dashboards, scorecards, or performance reporting is strongly preferred.

Responsibilities

Developing and executing the long-term influencer and affiliate strategy.
Recruiting high-quality athletes, creators, and affiliates who genuinely align with our brand.
Building meaningful, professional relationships that create long-term partnerships.
Managing onboarding, contracts, communication, expectations, and ongoing support.
Establishing clear performance expectations for all partners.
Developing scorecards and performance metrics to evaluate partnership success.
Regularly reviewing partner performance and making recommendations to expand, coach, pause, or end partnerships when appropriate.
Collaborating closely with Marketing, Creative, Social Media, Product, Athlete Relations, and Leadership to align campaigns and launches.
Identifying growth opportunities within the affiliate program through data, trends, and industry best practices.
Monitoring ROI, sales attribution, engagement, conversion, and overall program effectiveness.
Continuously improving processes, documentation, reporting, and communication across the program.
Representing the brand professionally while maintaining consistency, fairness, and accountability.