Brand and Content Manager
About The Position
New York Preschool & Kids Club is seeking a creative, social-first Brand & Content Manager to define how modern NYC families experience their brand. This role will lead content creation, organic social media, storytelling, community presence, and brand engagement across all NYPKC locations. The ideal candidate understands NYC family culture, aesthetics, and trends, and can create authentic, emotionally resonant, and highly shareable content. This position requires a blend of creator, strategist, and operator who enjoys being in schools, capturing moments, building relationships with families, and translating experiences into compelling content and community connection. While overseeing day-to-day marketing operations including agency coordination, vendor management, and partnership with Enrollment on paid media and lead generation, the core focus is on storytelling, organic growth, and brand connection. The Brand & Content Manager reports to the Sr. Director of Brand, Culture & Community and works closely with the CEO. They will partner with Enrollment, school leaders, Operations, and external creative partners to ensure brand consistency and connection with families. This is a highly visible and collaborative role for someone who thrives in fast-moving environments and enjoys community engagement.
Requirements
- 3–7 years of experience in content creation, social media, brand marketing, or community-focused marketing
- Strong understanding of Instagram, TikTok, and modern social storytelling
- Strong eye for aesthetics, branding, and visual storytelling
- Experience creating authentic, engaging content that builds real audience connection
- Comfortable capturing real-time content across schools, events, and community experiences
- Strong written communication and copywriting skills
- Experience managing creative vendors, freelancers, or agency partners
- Familiarity with AI tools that support content creation and workflow efficiency
- Highly collaborative, proactive, and comfortable in a fast-paced environment
- NYC market and family brand experience strongly preferred
Responsibilities
- Direct and expand social ecosystem across Instagram, TikTok, YouTube and Facebook.
- Capture genuine classroom energy, campus events, and local community milestones within schools.
- Produce high-aesthetic short-form video and photo assets that resonate emotionally with modern parents.
- Translate real-time family interactions into compelling narratives.
- Anticipate evolving social trends and platform shifts tailored to NYC parenting culture.
- Orchestrate a continuous content engine highlighting the warmth, creativity, and vibrant spirit of NYPKC.
- Collaborate with the executive team on seasonal campaigns, core messaging, and creative benchmarks.
- Uphold rigorous standards for visual identity and brand voice.
- Manage a network of freelance photographers, videographers, and creative agencies.
- Leverage AI platforms to optimize creative workflows and ideation.
- Work with Enrollment to ensure brand awareness translates into tours and school admissions.
- Oversee performance marketing vendors and specialized agency partners.
- Execute comprehensive marketing plans for camp, preschool, and extended day programs.
- Control creative timelines and marketing calendars.
- Direct HubSpot initiatives and lead generation flows.
- Analyze engagement data and performance metrics to iterate and improve strategy.
Benefits
- Medical, Dental, and Vision Benefits
- Paid Time Off
- 401(k) Savings and Retirement Plan
- Commuter Program
- Discounted Fitness membership
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
