Brand and Content Manager - Pet Identification

Datamars • Woburn, MA

4d • Hybrid

About The Position

At Datamars, we're passionate about helping pets find their way back to the people who love them. Through our Pet Identification Division, PetLink, we provide innovative pet recovery and identification solutions that give pet owners peace of mind and help reunite lost pets with their families. We're looking for a creative, strategic, and results-driven Brand & Marketing Manager to lead marketing initiatives across all PID channels. This role will be responsible for building brand awareness, driving customer engagement, supporting revenue growth, and developing compelling content that connects with pet owners, veterinarians, shelters, breeders, and industry partners. If you're a marketing professional who enjoys combining strategy, storytelling, digital marketing, and analytics, we'd love to hear from you.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in brand management, content marketing, or integrated marketing.
• Strong writing, communication, and project management skills.
• Experience with digital marketing, email marketing, SEO, social media, CRM platforms, and analytics tools.
• Ability to think strategically while also executing day-to-day marketing activities.
• Strong analytical skills with a data-driven approach to decision-making.
• A passion for creating engaging customer experiences and building meaningful brands.

Responsibilities

• Develop and execute integrated marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
• Lead content creation and campaign execution across email, social media, websites, SEO, digital advertising, webinars, video, and marketing materials.
• Manage the PID brand and ensure consistency across all customer touchpoints.
• Own marketing calendars, promotional campaigns, and content plans.
• Manage CRM marketing programs, customer segmentation, automation workflows, and campaign reporting.
• Monitor and optimize digital marketing performance to maximize engagement and ROI.
• Collaborate with Sales, Customer Support, Ecommerce, Operations, and external partners to execute marketing initiatives.
• Support trade shows, industry events, sponsorships, partnerships, and brand-building opportunities.
• Analyze campaign results and provide recommendations for continuous improvement.

Benefits

• Make a difference in the lives of pets and their families.
• Join a collaborative, innovative, and growing organization.
• Influence the future of one of the leading brands in pet identification and recovery.
• Work with talented colleagues who are passionate about animal welfare and customer success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level