Brand Content Producer

Tonal • New York, NY

1d • $105,000 - $135,000 • Hybrid

About The Position

Tonal is seeking a talented and versatile Brand Content Producer to create compelling visual content across our marketing ecosystem. The ideal candidate is an exceptional photographer, videographer and visual editor who brings a strong creative point of view and can translate brand strategy into visuals that stop people mid-scroll — and hold up just as well in a campaign, email, or retail environment. This role sits at the intersection of production craft and brand storytelling, creating original content that builds equity for Tonal across every channel it lives in.

Requirements

• 5+ years of professional photography and videography experience, ideally for consumer brands
• A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
• Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
• Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
• Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
• Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
• Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
• Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed

Nice To Haves

• Knowledge of AI creative tools a plus
• Passion for fitness, health, or wellness preferred

Responsibilities

• Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
• Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
• Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
• Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
• Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
• Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
• Stay current with visual trends across fitness, wellness, and lifestyle

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed