Brand and Advertising Manager

Truist Bank • Atlanta, GA

18h • Onsite

About The Position

In alignment with Truist's in office expectations, this position will be in office 5 days/week. Lead a team, including agency partners, responsible for developing and executing brand, advertising, creative and media strategies against business goals. Develop, promote, and maintain the Truist brand and image both internally and externally. Design, develop and execute advertising campaigns and marketing communications to strengthen Truist brand and image. Establish and manage effective partnerships with external and internal partners in the business and functions. Execute overall brand strategy, architecture, training, tools, and governance. Translate insights into a strategic point of view to ground a team around way forward. Infuse brand insights into the development of a superior creative strategy that is both unique and compelling. Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Requirements

• Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training
• Ten years or more related brand and advertising experience
• Demonstrated contribution to marketing strategy development to solve complex problems
• Experience managing large annual budgets
• Sound and comprehensive understanding of business and organizational strategies and processes
• Ability to lead large projects of significant complexity and notable risk exposure
• Ability to influence others at senior levels to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Excellent communication and presentation skills to senior level management

Nice To Haves

• Creative Agency experience
• Experience in Media buying
• Understanding of market research and insights, experience in creative development research and testing
• Experience in the Financial Services Industry
• Experience with large well-known brands

Responsibilities

• Lead a team of professional-level marketers.
• Lead large offsite creative productions.
• Manage deliverables against expected results and budgets.
• Make sound judgments about brand and creative approach to deliver on objectives.
• Have a solid understanding of how the team contributes to the achievement of broader objectives in alignment with organization’s purpose, mission and values.
• Identify and resolve technical, operational, risk management, business, and organizational challenges.
• Lead highly complex and visible projects with notable risk and complexity.
• Manage agency relationships.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees