BA/Retail Marketing Coordinator SF Bay Area

Natura•Sacramento, CA

3d•Onsite

About The Position

The Account Manager is a hands-on, field-forward role for someone who thrives in fast-paced environments, loves connecting with the community, and isn't afraid to take the lead. You'll build retail relationships and support our key accounts through in-store training, merchandising and representing our brands at events within your region. Account Managers are a key component in ensuring our brands are seen, heard & are resonating - all while staying compliant and creative. You'll be a key voice on the ground, trusted to bring ideas to the table and execute activations with pride.

Requirements

Deep knowledge of your regions culture, neighborhoods, and event scene
Experience in cannabis marketing, retail, or demo activations preferred
Familiarity with guerilla tactics, street art, or brand ambassadorship
Reliable, responsive, and highly organized while juggling multiple initiatives
Comfortable working independently in outdoor/urban settings (nights/weekends as needed)
Strong communicator
Open-minded and creatively driven. Contribute ideas, not just execute them

Nice To Haves

Expertise in managing retail marketing budgets and optimizing resources for maximum impact.
Strong creative instincts and the ability to collaborate with design and product teams to bring ideas to life.
Experience in leading teams and managing third-party vendors.
Knowledge of cannabis regulations and market dynamics.
Already tapped into local event promoters, venues, or underground spaces
Have a portfolio or social media presence showing off your past guerilla or creative work
Understand how to draw attention in public—without crossing legal lines

Responsibilities

Lead In-Store Training: Educate and train dispensary budtenders on our brands’ product portfolios, best practices in qualifying customers/sales techniques, and our key differentiators in the market. Build excitement across the budtender community, through your enthusiasm for both the culture and our brands.
Best in Class Merchandising: Secure, maintain and evolve our visual merchandising footprint within dispensary salesfloors. Utilize brand collateral assets to drive visibility for our brands, while keeping them updated with messaging that reflects and showcases our brands and products. Ensure that our in-store displays are always full, clean and visually engaging.
Retail Event Activations: Partner with sales and brand ambassadors to serve as the face of our brands at special events for key accounts. Engage with attendees to evangelize our products, conduct prize giveaways and drive sales during events - ensuring the vibe is always on-point and mission-aligned.
Retail Relationship Building: Establish and maintain strong ties with local dispensaries. Set up and host trainings, ensure in-store displays are current and clean, and keep staff engaged with brand training and swag drops.
Take Initiative: Proactively reach out to new retail partners, scout high-visibility merchandising locations, and propose new ideas for community engagement and market visibility.
Field Reporting & Documentation: Submit weekly recaps with photo documentation of activations. Track execution and coordinate with marketing, with our in-house tools.
Collaborate & Communicate: Report to the Director of Marketing and Marketing Manager. Work independently 60-70% of the time, and collaborate with the broader marketing and brand teams as needed.