Bilingual SEO Specialist (English / Spanish)

FareHarbor•Denver, CO

3d•$26 - $39•Hybrid

About The Position

FareHarbor is seeking a Bilingual SEO Specialist (English/Spanish) to join their Sites team. This role is crucial for improving the organic and AI search visibility of over 2,000 client websites through paid SEO packages. The specialist will conduct website audits, develop optimization strategies, and report on performance for both English- and Spanish-speaking clients in the tourism industry. The position requires a strong understanding of SEO principles, user experience, and how content appears in traditional and AI-driven search environments. The specialist will collaborate with various internal teams and clients, ensuring clear communication and implementing best practices. This is a full-time, hybrid position based in the Denver office.

Requirements

1+ years in a digital marketing or SEO role.
Full professional fluency in written and spoken Spanish and English.
Familiarity with AEO/GEO concepts and how content surfaces in AI-driven search.
Comfort using AI assistants (Claude, ChatGPT, etc.) in day-to-day SEO workflows.
Outstanding ability to think creatively and strategically, and to identify and resolve problems.
Ability to work within a team and independently.
Strong organizational, time management, and analytical skills.
Experience with Google Analytics.
Desire to improve and grow within the organization.
Desire for the challenge of a new puzzle every day.
Comfort taking ownership over a project.
Strong attention to detail.
Ability to think critically and strategically about how to increase website conversions.

Nice To Haves

Experience with Excel, SEMrush, Screaming Frog, and Ahrefs.
Experience with DNS.
Experience with Data Studio.
Understanding of schema.org and structured data implementation.
Experience managing client portfolios and communications.
Experience with SEO for Spanish-language markets (Mexico, Central and South America, Spain, US Hispanic).
Experience with Content Management Systems (Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, WordPress, etc.).
Experience with HTML and CSS.

Responsibilities

Conduct SEO audits of clients' websites in English and Spanish, including keyword, local, and technical recommendations.
Perform keyword research, local audits, and competitive analysis across English- and Spanish-language search markets.
Understand and implement technical SEO audits and changes.
Optimize client sites for AI search surfaces (AI Overviews, ChatGPT, Perplexity, Copilot) alongside traditional organic search.
Strengthen E-E-A-T signals through structured data, entity optimization, and author authority.
Monitor LLM and AI referral traffic and translate emerging patterns into client recommendations.
Recommend and implement site migration strategies.
Track, report, and analyze the impact of SEO recommendations.
Collaborate with Account Managers and client stakeholders on SEO strategy.
Communicate with clients through meetings, email, and tickets in English and Spanish, adjusting tone and terminology for regional and cultural context.
Use AI tools (Claude and others) to accelerate audits, keyword research, and content briefs.
Serve as an SEO expert and advocate within FareHarbor, sharing knowledge with the FareHarbor Sites team, Account Managers, product team, and beyond.
Follow specific guidance from Project Coordinators and SEO Strategists, working together to hit agreed-upon deadlines and milestones.
Think from the customer's perspective when building SEO reports and audits, with conversion outcomes in mind.
Be an authority on FareHarbor's in-house developed WordPress theme, including its capabilities and limitations.
Stay current on SEO and AI search trends, algorithm updates, and website best practices, and apply them to client work.
Work with the Product team to give feedback on existing and future features.