Bilingual SEO Specialist (English / Spanish)

FareHarbor•Denver, CO

2d•Hybrid

About The Position

Bilingual SEO Specialists are a key part of the FareHarbor Sites team at FareHarbor. We host over 2,000 client websites and offer paid SEO packages that help our clients grow their business by improving their organic and AI search visibility. In this role, you will use your SEO skills and Spanish fluency to audit clients' websites, develop optimization roadmaps and recommendations, and report on the impact of your work across both English- and Spanish-speaking client portfolios. You'll work with a wide variety of clients in the tourism industry, ensuring every day is a little different and giving you plenty of opportunity to hone your skills. FareHarbor's business model depends on users booking online through our software, so it's in our interest that client websites are easy to find, easy to navigate, and built to convert. As a Bilingual SEO Specialist, you will work hand in hand with our Project Coordinators, Conversion Rate Optimization Specialists, Senior SEO Specialists, and SEO Strategists to hit deadlines, implement SEO recommendations, and prioritize high-conversion opportunities within your assigned client portfolio. You'll nurture, grow, and report on client accounts in both English and Spanish, communicating clearly and making changes that reflect modern SEO and AI search best practices. To be successful in this role you should have a working knowledge of user experience, SEO principles, and how content is surfaced across both traditional search and AI-driven experiences (AI Overviews, ChatGPT, Perplexity, Copilot, and similar). You should be fluent in written and spoken Spanish and English, competent with Google applications, and have exceptional written, communication, and organizational skills in both languages. You will manage multiple projects at once and should have strong attention to detail, the ability to self-start, and comfort using AI tools in your day-to-day workflow. An understanding of how websites are built and structured, and how to make each site continuously successful year over year through strategic analysis and reporting, is important. This is a full-time, hybrid position based in our Denver office.

Requirements

1+ years in a digital marketing or SEO role
Full professional fluency in written and spoken Spanish and English
Recommended experience with Excel, SEMrush, Screaming Frog, and Ahrefs
Familiarity with AEO/GEO concepts and how content surfaces in AI-driven search
Comfort using AI assistants (Claude, ChatGPT, etc.) in day-to-day SEO workflows
Outstanding ability to think creatively and strategically, and to identify and resolve problems
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Experience with Google Analytics
Desire to improve and grow within the organization
Desire for the challenge of a new puzzle every day
Comfort taking ownership over a project
Strong attention to detail
Ability to think critically and strategically about how to increase website conversions

Nice To Haves

Experience with DNS
Experience with Data Studio
Understanding of schema.org and structured data implementation
Experience managing client portfolios and communications
Experience with SEO for Spanish-language markets (Mexico, Central and South America, Spain, US Hispanic)
Experience with Content Management Systems (Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, WordPress, etc.)
Experience with HTML and CSS

Responsibilities

Conduct SEO audits of clients' websites in English and Spanish, including keyword, local, and technical recommendations
Perform keyword research, local audits, and competitive analysis across English- and Spanish-language search markets
Understand and implement technical SEO audits and changes
Optimize client sites for AI search surfaces (AI Overviews, ChatGPT, Perplexity, Copilot) alongside traditional organic search
Strengthen E-E-A-T signals through structured data, entity optimization, and author authority
Monitor LLM and AI referral traffic and translate emerging patterns into client recommendations
Recommend and implement site migration strategies
Track, report, and analyze the impact of SEO recommendations
Collaborate with Account Managers and client stakeholders on SEO strategy
Communicate with clients through meetings, email, and tickets in English and Spanish, adjusting tone and terminology for regional and cultural context
Use AI tools (Claude and others) to accelerate audits, keyword research, and content briefs
Serve as an SEO expert and advocate within FareHarbor, sharing your knowledge with the FareHarbor Sites team, Account Managers, product team, and beyond
Follow specific guidance from Project Coordinators and SEO Strategists, working together to hit agreed-upon deadlines and milestones
Think from the customer's perspective when building SEO reports and audits, with conversion outcomes in mind
Be an authority on our in-house developed WordPress theme, including its capabilities and limitations (training provided)
Stay current on SEO and AI search trends, algorithm updates, and website best practices, and apply them to client work
Work with the Product team to give feedback on existing and future features