Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid/Telework)

CBC/Radio-Canada•Toronto, ON

4d•Hybrid

About The Position

We are seeking a creative Bilingual Senior Specialist, Strategic Talent Acquisition Brand to elevate our employer brand and attract top talent. This role sits at the intersection of recruitment, marketing, and storytelling—focusing on shaping how candidates perceive CBC/Radio Canada and ensuring a compelling and consistent candidate experience. You will be responsible for developing and executing our employer brand strategy. You will be crucial in defining our employee value proposition and connecting with Indigenous, diverse, and emerging talent. Join our Talent Acquisition Centre of Expertise (COE) team! If you're looking to contribute to the success of CBC/Radio Canada - Canada's Best 100 Diversity Employer, apply today! We're looking for a key contributor to join us. In this role, you will have an opportunity to shape how talent connects with a mission-driven organization and work at the intersection of people, culture and brand. This role is ideal for someone who possesses a deep understanding of what attracts and motivates different talent segments and is committed to inclusive, accessible and authentic representation. If you’re curious, creative and like experimenting, this role is for you!

Requirements

Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
5 years of experience in employer branding, recruitment marketing, or digital marketing
Must be fluent in English and French (both spoken and written).
Strong content creation and storytelling skills
Excellent knowledge of various social media platforms, best practices and analytics tools.
Solid understanding of SEO (Search Engine optimization), keyword research, and web traffic metrics.
Experience in content creation, including writing, graphic design (proficiency in tools like Canva, Adobe Creative Suite is a plus), and video production.
Strong communication, writing, and interpersonal skills.
A creative mindset with an eye for design and aesthetics.
Familiarity with applicant tracking systems (ATS) and recruitment tools
Understanding of equity, diversity and inclusion (EDI) initiatives in recruiting

Nice To Haves

proficiency in tools like Canva, Adobe Creative Suite is a plus

Responsibilities

Develop and execute employer branding strategies to attract high-quality candidates across key talent segments
Define and refine the Employee Value Proposition using data, research and employee insights
Manage and evolve CBC/Radio Canada’s brand guidelines to ensure diversity and reconciliation commitments; consistency in voice, tone, and visual identity across all Employer Branding platforms and materials.
Collaborate with internal partners (hiring managers, communications, subject matter experts and recruiting teams) to identify needs and competitive advantages
Partner with Marketing to align messaging with overall brand identity
Develop compelling content such as social media posts, videos, blogs, and employee stories to cultivate community, increase influence, and effectively promote the company's culture and values.
Manage and optimize’s presence on employer review sites (e.g., Glassdoor, LinkedIn).
Design recruitment marketing campaigns, including job ads, email campaigns, and careers page content.
Develop, implement, and manage our TA social media strategy across platforms such as Instagram, LinkedIn, X, Facebook and TikTok
Establish Key Performance Indicators and analyze campaign performance and candidate engagement metrics; provide insights and recommendations
Ensure a consistent and positive candidate experience across all touchpoints
Monitor industry trends and competitor employer branding strategies.