Bilingual Campaign Specialist

Sun Life•Montreal, ON

2d•CA$58,000 - CA$93,000•Hybrid

About The Position

We’re looking for an energetic, talented communicator who can tell stories in both French and English to join our family. Ideally you have some experience in the financial or group retirement services industries, know your way around InDesign, and are confident problem-solving independently in a fast-paced production environment. You would be joining the Sponsor-Specific Client Engagement marketing team (there’s 10 of us), creating meaningful, personalized Group Retirement Services (GRS) communications designed to educate and engage our Sun Life Clients, targeted by employer.

Requirements

You have experience in the financial services or group retirement services industry
You communicate in French first, with a strong command of English (candidates will need to complete writing assignments in both languages without the use of AI)
You have experience writing consumer-level marketing communications
You’re comfortable managing multiple projects simultaneously, using your proven project management skills to maintain scope, timelines and budget
You’re creative and would enjoy collaborating with designers, translation, external agencies and print/production companies
You’re comfortable in a consultative environment and open to working with multiple stakeholders across the organization, at all levels
You have experience influencing partners, setting expectations, and enforcing guidelines/business boundaries while maintaining relationships
A post-secondary education in Journalism, Marketing Communications or English
You come with a diverse perspective and background
You’re a plain language advocate
Experience in content creation, copywriting or editing
Proficiency in Microsoft Office, InDesign, AEM, Wrike, Microsoft Sharepoint and Adobe Acrobat Pro
Experience/knowledge of email coding and automation (AEM & Adobe Campaign)
Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide

Responsibilities

Write clear, engaging plain language marketing copy, for both digital, mobile and print in both French and English
Make light edits to templates in Word and InDesign to create a communication for specific Sun Life members (consumers), personalized in partnership with their employer
Execute complex B2C-style communication campaigns, end-to-end (from content creation to deployment)
Create digital and print tactics to achieve campaign objectives. Examples: a booklet informing of an update to investment lineup, a flyer promoting financial literacy or an email encouraging increasing contributions every pay
Use Wrike (a project management tool that combines a creative brief and workback schedule) to execute your project on time, interact with stakeholders and keep track of progress
Collaborate with internal teams (such as Client Relationship Executives, Member Education Consultants and Implementation Project Managers) and external plan sponsors/consultants
Work with Graphic Designers and Member Experience Consultants to brainstorm and develop innovative design concepts that reflect the desired strategy and Sun Life’s brand personality