Bicycle Marketing Coordinator

Maxxis International - USA • Rancho Cucamonga, CA

3d • Hybrid

About The Position

Maxxis International, the U.S. division of a global tire manufacturer, has an exciting opportunity for a Bicycle Marketing Coordinator. This career opportunity is responsible for assisting in the development and execution of marketing plans and strategies, managing social media platforms, creating content, conducting market research and improving brand awareness through public relations. The ideal candidate is a bicycle enthusiast with excellent verbal and written communications skills, in-depth knowledge of building ambassador programs, and thrives when working with a team.

Requirements

• Excellent verbal and written communication skills
• Knowledge of digital and social outreach
• Thinks creatively on how to execute future partnerships
• Ability to work with a team on dynamic projects
• Ability to collaborate with others to find creative solutions
• Bachelor’s degree in marketing OR Bachelor’s degree and one year of marketing experience
• Experience working in or deep knowledge of the bicycle industry required
• Experience with social media platforms required

Nice To Haves

• Experience using WordPress websites and Shopify platform preferred

Responsibilities

• Develop, write, execute and manage integrated marketing strategy/media campaigns through print and web advertising, social media and dealer news updates
• Act as a liaison between Maxxis and media outlets through organizing media events/product launches/product reviews
• Assist with the creation and execution of developing grass roots racing programs
• Assist with the creation of marketing materials, such as technical clinics, sales fliers and catalogs
• Assist with planning activations and attend tradeshows and events
• Collaborate with marketing agencies, photographers, and videographers
• Maintain the bicycle section of the Maxxis website

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level