Beverage Director

Asher Adams, An Autograph Collection Hotel • Salt Lake City, UT

26d • Onsite

About The Position

Asher Adams, located in the historic Union Pacific Depot in downtown Salt Lake City, is seeking a beverage leader to oversee and develop its beverage operations. The role leads bar operations across the property and creates a sophisticated, innovative beverage program that enhances guest experiences and differentiates the hotel. The Beverage Director is accountable for both profitability and guest satisfaction, and works with vendors, brand partners, and Marketing to develop events, promotions, and beverage experiences.

The position also oversees department finances and people management, including budgeting, forecasting, recruitment, training, and performance reviews. The successful candidate will monitor industry trends, maintain quality standards, and identify opportunities to grow revenue. A bachelor's degree or equivalent experience and at least two years of food and beverage management experience are required; hotel experience is preferred.

Requirements

• Bachelor's degree or equivalent experience.
• At least 2 years of food and beverage management experience; hotel experience is preferred.
• Proven ability to lead and direct a team.
• Strong time-management and negotiation skills.
• Ability to interpret financial data, create operational plans, and understand the impact of beverage costs on financial statements.
• Working knowledge of wine, liquor, inventory methods, purchasing, and financial statements.
• Fluent in English, with effective communication skills for engaging with the public and team members.
• Food/Beverage Service Worker Permit, where applicable.
• Must meet the jurisdiction's minimum age requirement.

Nice To Haves

• Food and beverage management experience in hotels.
• A bachelor's degree, though equivalent experience is accepted.

Responsibilities

• Provide overall leadership for bar operations across the property.
• Develop and innovate the beverage program.
• Create revenue-growth strategies and position outlets effectively.
• Plan activations, special events, and experiential programming.
• Build strategic vendor and brand partnerships.
• Collaborate with Marketing on promotions, campaigns, storytelling, and positioning.
• Develop signature beverage experiences that engage guests and differentiate the property.
• Be accountable for beverage business profitability and guest experience.
• Ensure excellent service in meetings, private parties, lounges, and restaurants.
• Manage the department within budget, forecast revenue and expenses, and analyze financial information to make strategic adjustments.
• Lead and mentor the team, including recruitment, training, performance reviews, and fostering a positive work environment.
• Monitor industry trends, maintain vendor relationships, and promote continuous improvement.
• Assist with F&B budget preparation, identify revenue opportunities, and collaborate on vendor selection.
• Maintain a sophisticated wine program that delivers quality and value.

Benefits

• Multiple tiers of medical coverage.
• Dental and vision coverage.
• 24/7 Teledoc service.
• Free maintenance medications.
• Pet insurance.
• Hotel discounts.
• Tuition reimbursement.
• Paid time off, including vacation, sick, bereavement, and holidays.
• 401(k) match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director