Beverage Activation Specialist

Trulieve•Plantation, FL

3d•Onsite

About The Position

Trulieve is a rapidly growing company in the cannabis industry, focused on providing patients with trusted relief through carefully cultivated products. Our products are designed to alleviate a range of symptoms, including seizures, muscle spasms, pain, nausea, and loss of appetite. We work closely with physicians to ensure patients receive compassionate care and the correct dosage. This field-based role supports Trulieve’s expanding beverage business by executing in-market activities such as beverage sampling, merchandising, shelf stocking, and participating in events. The Beverage Activation Specialist will collaborate with Sales Activators to achieve sales goals and enhance brand visibility. This position is ideal for individuals who enjoy working in the field, engaging at events, and bringing brands to life at the retail level.

Requirements

Field marketing, brand ambassador, retail, or merchandising experience preferred
Beverage, cannabis, or CPG experience is a plus, but not required
Comfortable and competent working independently in the field
Reliable, organized, and professional in retail environments
Must be at least 21 years of age and possess a valid driver’s license.
Willingness to Travel as needed to support business and team goals.
Regular evenings and weekends are expected (event-heavy role)

Responsibilities

Execute beverage samplings at off-premise retail locations
Support merchandising and shelf stocking to improve visibility and availability
Execute beverage sampling and brand activations at events, festivals, and promotional activations
Set up and break down sampling displays and POS materials
Engage consumers and represent the brand in a professional, approachable way
Complete post-event recaps and feedback
Travel regularly within your assigned region to support field needs