Beer Sales Representative

Beechwood Sales & Service•La Crosse, WI

About The Position

Beechwood Sales & Service, a family-owned and operated beer distribution company, is hiring a full-time Sales Representative in La Crosse, Wisconsin, and surrounding areas. The representative motivates the successful sale, distribution, and retail execution of Beechwood products and related programs to grow account volume within an assigned territory. The role offers development and mentoring to learn sales and operations roles within the company. The position involves selling Beechwood’s craft, import, seltzer, and spirits portfolio; building customer relationships; supporting brands and promotions; developing accounts and product placements; and meeting business activity goals. The representative maintains regular weekly appointments with territory accounts and responds to customer inquiries. The role includes frequent physical handling of cases and use of a hand truck or cart.

Requirements

Bachelor’s degree; a business-related emphasis is preferred.
Excellent verbal and written communication skills.
Valid driver’s license and reliable transportation.
Ability and willingness to work independently and as part of a team.
Enthusiastic, high-energy, self-motivated approach and a desire to succeed.
Strong organizational skills, including the ability to prioritize, multitask, and meet deadlines.
Knowledge of legal requirements regarding the sale and delivery of alcoholic beverages.

Nice To Haves

Business-related emphasis in the bachelor’s degree.
Proficiency with Microsoft Word and Microsoft Excel.
Sales and customer service experience.
Craft beer knowledge.

Responsibilities

Drive successful sales, distribution, and product placement across Beechwood’s craft, import, seltzer, and spirits portfolio.
Expand product knowledge through brewery and distiller samplings, seminars, team selling, and on-site visits, and communicate brand attributes to retail customers.
Develop and maintain effective customer relationships through detailed sales support.
Support key brands at on-premise bar promotions and craft sampling events as needed.
Develop new accounts and secure new product placements and market segments.
Create effective displays using select brand materials in key selling corridors.
Ensure products are rotated and freshness-code policy is followed.
Balance multiple objectives and directives to foster portfolio growth and expansion.
Handle customer questions about credit, delivery, products, and other inquiries.
Execute monthly goals related to business activities.
Maintain a regular schedule of weekly appointments with accounts in the assigned area.
Perform other duties as assigned.