Beer/Beverage Sales Route Representative - Small Format

Coastal Beverage Company Inc•Goldsboro, NC

3d•Onsite

About The Position

This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to ensure customer satisfaction. The role is responsible for the promotion, sales, and merchandising of products for an assigned route. This includes conferring with customers to understand their needs, identifying the best product, processing orders, and scheduling delivery. The representative will visit each account as scheduled, develop rapport with decision-makers, and promote products and services by recommending displays, POS materials, and organizing cooler or shelf sets. Responsibilities also include rotating product, ensuring no out-of-date beer and accurate pricing, reviewing inventory levels, determining quantities needed based on sales history, entering orders, and following up on any stock issues or missed deliveries. Compliance with regulations and supplier requirements, managing close-dated product, following up on new brand leads, communicating new products and promotions, and requesting/placing POS materials are also key aspects of the role. The representative will proactively communicate with their manager about competitor activities and business outlook, resolve customer concerns, and complete customer surveys. Safety is paramount, requiring the use of proper PPE, safe lifting techniques, and defensive driving. Attendance at sales meetings and reviewing cubby information for updates are expected. The role also involves responsibility for company-assigned assets like iPads and vehicles, and maintaining regular, punctual attendance to ensure timely product delivery.

Requirements

Possess and display CBC’s Core Values at all times: Craft it, Own it, Protect it, Celebrate it
Possess education equivalent to a high school diploma plus one year of service experience.
Possess basic mathematical skills including the ability to add, subtract, multiply and divide in all units of measure, use whole numbers, common fractions, and decimals.
Possess the ability to compute rate, ratio, and percent.
Possess the ability to deal with problems involving limited concrete variables in standardized situations.
Possess the ability to read and interpret documents such as safety rules, operating and maintenance instructions, bar graphs, and procedure manuals.
Possess basic communication skills using common courtesy.
Possess the ability to apply common sense understanding to carry out instructions furnished in oral, written, or diagram form.
Possess the ability to perform physical work (up to 90% of the time).
Possess the ability to maintain regular and punctual in-person attendance to regularly support sales operations and service customer accounts.
Possess ability to obtain and maintain an active beer and wine sales license.
Possess ability to drive, valid driver’s license, and a driving record compliant with company standards.

Responsibilities

Responsible for the promotion, sales and merchandising of products for the assigned route.
Confer with customers to understand needs, identify best product, process orders, and schedule delivery.
Visit each account as scheduled.
Develop a rapport with each account’s decision maker and promote CBC products and service by actively recommending displays and POS and actively organizing cooler or shelf sets.
Rotate product and ensure no out of date beer and accurate pricing.
Review current inventory levels.
Determine quantities needed using sales history.
Enter order and transmit timely to ensure prompt delivery.
Follow up on out-of-stock items, order shortages or missed deliveries.
Comply with ABC regulations and supplier requirements.
Follow process for close-dated product to protect suppliers, customer, and CBC assets.
Follow up on leads for prospective new brands or SKUs.
Actively communicate new products, promotions, and opportunities.
Request appropriate POS material as needed.
Ensure placement of POS meets CBC and supplier standards.
Proactively communicate with manager regarding competitor activities, business outlook, and opportunities.
Work with customers to resolve any concerns.
Escalate sensitive matters to management.
Complete customer surveys as required.
Work in a safe manner using proper PPE and applying safe lifting and defensive driving techniques.
Comply with all safety rules and policies.
Attend sales meetings.
Actively review cubby information to stay updated on new products and programs.
Responsible for care of company-assigned assets including ipad, vehicle, and other equipment.
Responsible for regular and punctual attendance to ensure product is delivered timely to CBC customers.
All other duties and responsibilities as assigned.