BDC Manager | Colonial Subaru

Carter Myers Automotive•Chester, VA

4d•Onsite

About The Position

Build Relationships. Lead a Team. Drive Results. Colonial Subaru, a proud member of the Carter Myers Automotive (CMA) family, is seeking an experienced BDC Manager to lead our Business Development Center operations. If you have a proven track record in automotive lead management, customer engagement, internet sales, and team leadership, we want to hear from you. This role is ideal for a results-driven professional who thrives on coaching teams, improving processes, and creating exceptional customer experiences.

Requirements

3-5 years of experience in a BDC role within an automotive dealership.
Previous experience managing internet leads and customer follow-up processes.
Strong knowledge of CRM systems and lead management best practices.
Excellent communication, coaching, and leadership skills.
Experience tracking and improving performance metrics.
Ability to work in a fast-paced, customer-focused environment

Nice To Haves

Previous BDC Manager, Team Lead, or Internet Sales Manager experience.
Subaru or franchise dealership experience.
Experience with automotive sales processes and digital retailing tools.

Responsibilities

Lead, coach, and develop the dealership's BDC team.
Manage inbound and outbound customer communications.
Oversee internet, phone, chat, and third-party lead follow-up.
Improve contact, appointment-setting, and appointment-show rates.
Monitor CRM activity and ensure accurate customer data management.
Establish and maintain BDC performance standards and accountability.
Train team members on best practices for customer engagement and conversion.
Partner with Sales and Service leadership to support dealership goals.
Analyze lead performance, conversion rates, and key performance indicators.
Recommend process improvements to increase efficiency and results.
Ensure a professional and consistent customer experience across all communication channels.