BDC Manager | Colonial Subaru
About The Position
Colonial Subaru, a proud member of the Carter Myers Automotive (CMA) family, is seeking an experienced BDC Manager to lead our Business Development Center operations. This role is ideal for a results-driven professional who thrives on coaching teams, improving processes, and creating exceptional customer experiences. We are an employee-owned organization with ESOP benefits, a growth-focused culture with opportunities for advancement, and a supportive leadership team committed to employee development and success. This is an opportunity to make a direct impact on dealership performance.
Requirements
- 3-5 years of experience in a BDC role within an automotive dealership.
- Previous experience managing internet leads and customer follow-up processes.
- Strong knowledge of CRM systems and lead management best practices.
- Excellent communication, coaching, and leadership skills.
- Experience tracking and improving performance metrics.
- Ability to work in a fast-paced, customer-focused environment
Nice To Haves
- Previous BDC Manager, Team Lead, or Internet Sales Manager experience.
- Subaru or franchise dealership experience.
- Experience with automotive sales processes and digital retailing tools.
Responsibilities
- Lead, coach, and develop the dealership's BDC team.
- Manage inbound and outbound customer communications.
- Oversee internet, phone, chat, and third-party lead follow-up.
- Improve contact, appointment-setting, and appointment-show rates.
- Monitor CRM activity and ensure accurate customer data management.
- Establish and maintain BDC performance standards and accountability.
- Train team members on best practices for customer engagement and conversion.
- Partner with Sales and Service leadership to support dealership goals.
- Analyze lead performance, conversion rates, and key performance indicators.
- Recommend process improvements to increase efficiency and results.
- Ensure a professional and consistent customer experience across all communication channels.
Benefits
- Competitive Base Salary
- Performance-Based Bonus Opportunities
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Employee Stock Ownership Plan (ESOP)
- Paid Time Off and Holidays
- Employee Vehicle Purchase Program
- Career Advancement Opportunities
- Ongoing Training and Professional Development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
