B2B Marketing Operations Coordinator

Purple Sales Solutions Inc.

About The Position

We’re hiring a B2B Marketing Operations Coordinator to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists, implement and administer HubSpot instances, deploy outbound sequences, maintain deliverability infrastructure (SPF/DKIM/DMARC), build automations, and continuously optimize performance based on data. If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.

Requirements

Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.
Experience with HubSpot integrations (email tools, calling tools, enrichment tools)
Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar.
Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, sending best practices.
Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.
Comfort working across multiple tools and keeping systems clean and aligned.
Technical and detail-driven: you don’t ship broken variables or messy CRM data.
Process-oriented: you build repeatable systems, not one-off fixes.
Self-managed: you can run multiple implementations/campaigns without constant supervision.
Clear communicator: you can explain what changed, why, and what happens next.

Nice To Haves

Experience building SOPs and standard operating templates for scale.
Familiarity with B2B lead gen agencies or multi-client environments.

Responsibilities

Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.
Clean, dedupe, validate, and format lead data for outreach and CRM imports.
Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).
Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks.
Set up and manage HubSpot CRM structure: Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
Build and configure dashboards and reports.
Configure automations using HubSpot workflows: Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.
Ensure clean data mapping between outbound tools and HubSpot: Imports, field mapping, naming conventions, and standardization.
Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).
Set up and maintain outbound email infrastructure: Sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC).
Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits.
Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).
Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.
Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).
Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.