B2B Marketing Manager - Genspark for Business

Genspark•Palo Alto, CA

About The Position

Genspark is revolutionizing how people access and interact with information through AI-powered search and productivity tools. Our Genspark for Business platform empowers teams and enterprises to harness cutting-edge AI technology for enhanced productivity, collaboration, and decision-making. We’re seeking an exceptional B2B Marketing Manager to drive brand awareness, demand generation, and top-of-funnel growth for Genspark for Business. This is a high-impact, hands-on role where you’ll own the entire marketing strategy and execution across our self-serve Team Plan and Enterprise offerings. You’ll be responsible for maximizing inbound leads, crafting compelling messaging for diverse business audiences, and establishing Genspark as the go-to AI productivity platform for organizations of all sizes.

Requirements

5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
Demonstrated success driving both self-serve and enterprise marketing strategies with measurable business impact
Experience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results (provide specific metrics and outcomes in your application)
Deep understanding of product marketing, ABM, performance marketing, and demand generation best practices
Strategic thinker with hands-on execution ability: Comfortable building strategies from scratch and rolling up your sleeves to execute
Strong analytical skills with expertise in A/B testing, marketing analytics, and data-driven decision-making
Ability to understand and communicate complex, technical AI/ML products to diverse business audiences
Excellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyers
Proficiency with modern marketing tools and platforms (CRM, marketing automation, analytics, ABM platforms)

Responsibilities

Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up
Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
Translate complex AI product features into clear, compelling value propositions for business audiences
Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
Create marketing collateral, case studies, sales enablement materials, and thought leadership content
Design and execute targeted ABM campaigns for mid-market and enterprise accounts
Develop personalized content and outreach strategies for high-value prospect segments
Collaborate with sales to align marketing efforts with pipeline goals and revenue targets
Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities
Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
Manage both online and offline marketing initiatives to drive brand awareness and lead generation
Optimize marketing mix and budget allocation based on performance data and ROI