B2B Growth Marketing Manager

SonderMind Careers•Denver, CO

8d•$108,000 - $120,000

About The Position

We are seeking a B2B Growth Marketing Manager to help execute and scale SonderMind’s B2B growth engine across health systems, payors, Veterans Affairs (VA), and enterprise referral partners. This role plays a critical part in how SonderMind shows up to partners through clear messaging, thoughtful campaigns, and consistent execution that supports both pipeline growth and referral activation. Reporting to the B2B Growth Marketing Lead, you’ll own the execution and optimization of full-funnel B2B marketing programs, working closely with cross-functional partners across Sales, Partnerships, Lifecycle Marketing, and Product Marketing. You’ll bring strategy to life by running campaigns, developing enablement, and improving how referrals move from first touch to care. This is a hands-on, execution-focused role for a strong B2B marketer who values ownership, precision, and measurable impact. The ideal candidate brings a growth mindset, attention to detail, and a bias for action—building repeatable processes, learning from data, and collaborating closely with stakeholders to help scale SonderMind’s B2B business and expand access to mental health care.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
5–7 years of experience in B2B or demand generation marketing within healthcare, digital health, consulting, or another high-growth environment, with a track record of driving lead and pipeline growth.
Strong understanding of B2B marketing channels, including paid media, email, SEO, ABM, and content marketing.
Clear bias for action and ownership, with the ability to move from plan to execution and deliver results.
Comfortable balancing higher-level planning with hands-on execution in a fast-moving environment.
Data-driven and analytical, with experience testing ideas, iterating quickly, and using performance metrics to optimize outcomes.
Strong project management skills and experience driving cross-functional initiatives to completion.
Hands-on experience with Salesforce, marketing and analytics tools such as HubSpot and Looker.
Comfortable operating in ambiguity and motivated by impact, with a willingness to challenge assumptions and improve how work gets done.

Responsibilities

Execute full-funnel B2B marketing programs that drive qualified leads, pipeline contribution, and partner engagement across health systems, payors, Veterans Affairs (VA), and enterprise partners.
Deliver multi-channel programs across email, paid media, webinars, events, and nurture, with accountability for launch quality, performance, and follow-through.
Ensure accurate tracking and reporting in HubSpot and Salesforce, supporting clean handoffs to Sales and visibility into MQLs, pipeline influence, and conversion rates.
Use performance insights to refine messaging, targeting, and channel mix, improving campaign ROI and funnel efficiency over time.
Support 1:1 and 1:few ABM initiatives for high-priority accounts by contributing to account-specific messaging, content, and coordinated outreach.
Help track engagement and surface insights that inform future personalization and targeting.
Partner with Lifecycle Marketing and enterprise teams to support referral-to-care conversion.
Monitor the referral journey, identify friction points, and help implement data-informed improvements that increase activation and yield.
Support testing and iteration across referral touchpoints to reduce drop-off and improve outcomes.
Develop and maintain sales enablement and partner-facing materials including pitch decks, one-pagers, case studies, nurture templates, and thought leadership.
Adapt content to support different partner audiences and moments in the funnel.
Ensure materials are easy to use, up to date, and aligned with SonderMind’s positioning and value proposition.
Manage calendar and execution of industry conferences, webinars, roundtables, and co-marketing initiatives.
Coordinate lead capture, post-event follow-up, and performance reporting to ensure events contribute to pipeline and partner engagement.

Benefits

A generous PTO policy, with a minimum of three weeks off per year
A holiday schedule that follows standard U.S. holidays
Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
Join teammates from across the country at our annual company gathering
Company shutdown between Christmas and New Year’s
Supplemental life insurance, pet insurance, commuter benefits, and more