Manager of Growth Marketing B2B

Sorenson Communications • Salt Lake City, UT

9d

About The Position

As the Manager of Growth Marketing, you will play a pivotal role in expanding Sorenson’s customer base and increasing revenue across Sorenson’s B2B portfolio. In this position, you will design, support, and implement marketing strategies focused on customer acquisition, retention, engagement, and loyalty. You will also identify new market opportunities, conduct A/B testing, and apply growth techniques to rapidly scale marketing initiatives that align with the company’s growth objectives. Collaboration with a wide range of cross-functional teams—such as sales, product, customer care, operations, and data science—is essential to your success. Your primary goal is to support and develop scalable and repeatable methods for acquiring and retaining customers while maximizing ROI and driving sustainable business growth.

Requirements

• Minimum Years of Experience: 5 years of experience in marketing or related business experience.
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365).
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Familiarity with project management tools, such as Jira, for managing marketing workflows.
• Ability to analyze web traffic and user behavior via Google Analytics to inform marketing strategy.
• Ability to test and evaluate multiple variables to optimize campaign effectiveness.
• Expertise in digital marketing strategies and best practices.
• Strong understanding of SEO and SEM techniques.
• Proficient in data analysis and reporting.
• Excellent communication and presentation skills.
• Strong problem-solving abilities and a collaborative approach.
• Creative thinking with an analytical mindset.
• Professional attitude and team player able to work across company departments.
• Ability to sit and/or stand at a desk and work with a computer for extended periods of time.
• Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components.
• Regular and predictable attendance required.
• Minimum: 4 Year/Bachelor’s Degree

Responsibilities

• Lifecycle Marketing Strategy: Design and support tailored marketing campaigns for different stages of the customer journey, optimizing each touchpoint for engagement and conversion.
• Test and Learn Approach: Conduct A/B testing on marketing materials to determine the most effective versions, enhancing overall campaign performance.
• Performance Analytics & Optimization: Analyze campaign performance data to identify trends and assess the effectiveness of marketing tactics, providing actionable insights to adjust strategies and improve outcomes.
• Cross-functional Collaboration: Build strong relationships across teams to ensure campaigns are cohesive, effective, and delivered on time.
• Stakeholder Communication: Regularly report campaign progress and results to stakeholders, gather feedback, and ensure alignment with teams and leadership.
• Trend Integration: Stay informed on the latest marketing technologies and industry trends, integrating innovative solutions to enhance strategies.
• Content Marketing: Leverage knowledge of content marketing tactics, including SEO, email marketing, digital advertising, and social media marketing.
• Compliance Assurance: Ensure all marketing campaigns are submitted for compliance review to meet legal and regulatory standards.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level