Senior Growth Marketing Manager (B2B)

Hatch

11d•Remote

About The Position

Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch is accelerating growth and expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. Reporting directly to the VP Marketing, we're looking for a Senior Growth Marketing Manager to execute and optimize the programs that drive pipeline, meetings, and revenue for Hatch. This is a high-impact, hands-on role where you'll build and manage full-funnel growth campaigns, run data-driven experiments, and directly influence how thousands of businesses discover and buy Hatch. You'll execute lifecycle marketing, performance media, and account-based campaigns—building an "always-on" growth engine fueled by real-time signals, modern automation, and rigorous testing. You'll work cross-functionally with Sales, Product, Customer Success, and Engineering to ensure every dollar and every campaign ladders up to pipeline and revenue. If you thrive on moving fast, testing boldly, and turning data into actionable growth plays, this is your role.

Requirements

6–7 years of marketing experience, with the majority in growth marketing, demand generation, or performance marketing roles at B2B SaaS companies.
Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment, with experience incorporating product-led growth (PLG) tactics.
Deep fluency in B2B buying cycles—you understand how committees buy, how deals progress, and what levers to pull at each stage.
Expert-level proficiency in HubSpot (or similar marketing automation platforms like Marketo) for campaign orchestration, lead scoring, and lifecycle management.
Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels (programmatic out-of-home a plus).
Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar; comfortable pulling your own reports and building dashboards.
Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs).
Data-native: You live in the metrics. You can design experiments, interpret results, and translate findings into actionable next steps.
Customer-centric: You understand the jobs-to-be-done framework and use insights to inform messaging and targeting.
Bias toward action: You'd rather launch and learn than wait for perfection. You move fast, test rigorously, and iterate based on what the data tells you.
Strategic + executional: You can build the plan and roll up your sleeves to execute it—writing ad copy, building email workflows, pulling reports, whatever it takes.
Collaborative influencer: You can align cross-functional stakeholders (Sales, Product, CS, Engineering) around shared goals.
Drove measurable improvements in MQL or pipeline creation through channel optimization and funnel improvements.
Reduced CAC or improved payback period through rigorous testing and reallocation of spend.
Executed ABM or signal-based programs that generated measurable pipeline from target accounts.
Built lifecycle nurture programs that improved lead-to-opportunity or opportunity-to-close conversion rates.

Nice To Haves

SQL or other data querying skills; experience with enrichment tools and intent data platforms.

Responsibilities

Lifecycle Marketing & Lead Nurturing
Build and manage multi-channel email programs that move prospects through the funnel—from first touch → meeting booked → closed-won.
Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects, using behavioral triggers and segmentation.
Execute re-engagement campaigns for aged leads and dormant opportunities to bring pipeline back to life.
Partner with Sales to refine lead quality, speed-to-contact, and conversion rates.
Performance Marketing & Paid Media
Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels (including programmatic out-of-home).
Hit traffic, MQL, and opportunity creation targets while driving down CAC and improving payback period.
Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting to improve conversion at every stage.
Account-Based Marketing (ABM) & Signal-Based Growth
Build and execute scaled ABM campaigns that use intent signals (e.g., hiring triggers, competitive switches, funding events) to identify and reach high-value accounts.
Use data enrichment and automation to reach decision-makers at accounts showing buying intent.
Create "always-on" programs that respond dynamically to market signals rather than static target lists.
Pipeline Management & Reporting
Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR.
Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity.
Collaborate with Sales leadership on lead scoring, routing, and SLAs.
Dark Social & Community-Led Growth
Execute strategies to tap into high-intent channels where B2B buying conversations happen—LinkedIn engagement, Slack communities, and referral networks.
Build programs that activate customer advocates and drive word-of-mouth pipeline.
Implement tracking to surface dark social's contribution to pipeline.
Technical SEO & Answer Engine Optimization (AEO)
Partner with Product and Engineering to optimize the technical foundation of Hatch's organic search presence—site structure, schema markup, page speed, and crawlability.
Ensure Hatch surfaces in both traditional search engines (Google) and emerging answer engines (ChatGPT, Perplexity, Gemini).
Cross-Functional Collaboration & Experimentation
Work with Product Marketing to translate positioning into high-performing campaigns.
Collaborate with Customer Success on upsell and expansion campaigns.
Partner with Product and Engineering to test product-led growth (PLG) motions like self-serve trials and in-product CTAs.
Run experiments, document learnings, and build playbooks the go-to-market team can leverage.