Director, B2B Growth Marketing Performance Analytics

Adobe•San Jose, CA

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Are you a B2B expert? The Growth Marketing & Insights team is hiring a Director for B2B Growth Marketing Performance Analytics. In this strategic, global, hands-on leadership position, you will establish and carry out the performance analytics vision that fuels B2B growth across all funnel stages—from marketing stimulus through to pipeline, revenue, and customer expansion. This role lets you build the future of B2B marketing at Adobe! Your responsibilities include managing performance analytics, establishing objectives, and preserving ongoing performance narratives and optimizations for Adobe’s ICX and Corporate B2B segments. This role partners with Growth Marketing, Sales, GTM, Marketing Operations, and Executive Leadership to make sure performance is observed consistently, advanced progressively, and conveyed clearly. This position coordinates two functions: Growth Marketing Analytics Sales Analytics & Insights Both functions aim to drive growth faster by integrating marketing and sales effectiveness tracking, applied analytics, and optimization recommendations across the complete customer journey. This is a highly visible and critical role to deliver the next phase of our growth! Ideal candidates bring extensive experience in B2B performance analytics along with a thorough knowledge of marketing and sales processes. They have a deep familiarity with marketing operations and can direct teams within a complex organizational environment. Achieving success in this role depends on excellent skills in analytical storytelling, a commanding executive presence, and the capacity to translate insight into action.

Requirements

Bachelor’s degree (advanced preferred) in Analytics, Business, Marketing, Economics, or a related field required
Over 10 years of experience in marketing analytics, sales analytics, or related fields.
Proven experience leading analytics teams in complex, matrixed B2B organizations.
Strong analytical capabilities paired with the talent to turn data into actionable insights.
Proven capability in crafting engaging performance stories.
Strong leadership, communication, and collaborator management skills.
Comfort navigating ambiguity, complexity, and competing priorities.
Ability to move fluidly between strategic vision and executional detail.

Responsibilities

Define and direct the B2B performance assessments strategy across business segments.
Establish open performance evaluation frameworks that relate marketing and sales initiatives to pipeline, revenue, and growth results.
Own target setting methodologies, benchmark definitions, and goal management across the funnel.
Provide a consistent, trusted performance narrative for executive and senior leadership audiences.
Lead, guide, and develop high-performing analytics teams across Marketing and Sales.
You will collaborate alongside Growth Marketing and LCM teams to review and boost campaign, channel, and segment outcomes.
Deliver applied analytics that inform investment decisions, media and channel optimization, and audience strategies.
Develop testing frameworks and learning agendas to continuously improve marketing efficiency and return on investment.
Transform performance data into clear insights and recommendations for improvement that encourage growth.
You will lead sales analytics and insights to drive pipeline, conversion, and revenue performance.
Partner with Sales, GTM, and Operations teams to align metrics & performance reporting.
Set Sales outreach targets, measure attainment, and provide sales feedback to marketing.
Identify growth opportunities and performance gaps across accounts and segments.
Enable data-driven decision-making through actionable insights and analysis.
Collaborate closely with B2B leadership to align performance analytics with priorities.
Serve as the connection between marketing and sales performance narratives.
Influence across a matrixed organization without direct authority to drive outcomes.
Synthesize complex data into concise, compelling stories and recommendations.
Deliver ongoing performance readouts, insights, and executive-ready materials.
Identify trends, risks, and opportunities to inform proactive optimization decisions.
Balance critical thinking with hands-on analytical leadership.