Director, Digital Marketing Analytics & Performance Media

DriveTime•Tempe, AZ

13d•Hybrid

About The Position

In short, as the Director, Digital Marketing Analytics & Performance Media (Director, Digital Marketing Analytics), you will own the strategy, execution, and measurement of DriveTime’s paid digital marketing investments across paid search and paid social, managing a $50M+ annual budget. You will lead a team of high-performing analysts responsible for driving high-quality leads and conversions to our dealership network through data-driven, performance-focused marketing. Your leadership will push the boundaries of marketing innovation—creative and audience strategy, landing page experiences, experimentation, and ad tech evolution—while partnering closely with Product, BI, and Data Science to advance our competitive edge. In long, the Director, Digital Marketing Analytics & Performance Media, is responsible for:

Requirements

7+ years of experience in a highly analytical role
2+ experience managing or mentoring analysts
Bachelor's degree in Finance, Mathematics, Statistics, Analytics, Economics, Engineering, or a related field
Proficient in SQL, Python, and data visualization tools like Tableau
Well versed in A/B testing and experimental design

Responsibilities

Own the end-to-end paid media strategy across paid search (Google Ads, Bing Ads) and paid social (Meta Ads)
Define and execute creative strategy, audience strategy, and landing page experience optimization
Launch, scale, and optimize campaigns to maximize lead generation and conversion for used car sales at dealerships
Lead a $50M+ performance marketing budget with rigorous ROI discipline
Deliver visibility into marketing investments through dashboards, insights, and storytelling to senior leadership
Design and interpret incrementality tests, geo-lift studies, A/B experiments, and platform lift tests
Own A/B test measurement, reporting, and insight generation to improve user experience and conversion rates
Drive continuous creative, messaging, and ad copy testing
Evolve DriveTime’s ad tech stack to be resilient in a cookie-loss environment
Implement and optimize Facebook CAPI, Google Enhanced Conversions, and other server-side tracking methods
Lead the evolution of our paid search strategy as AI transforms the search results landscape
Lead, mentor, and develop a team of analysts, elevating technical and strategic capability
Partner with BI and Data Science teams to build improved measurement, targeting, and predictive capabilities
Collaborate with Product, Marketing, and Technology teams to translate goals into scalable data-driven solutions
Manage key digital media vendors and platform partners

Benefits

Perks matter
We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments.
This position has an on-site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!
For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!