Performance Marketing & Digital Analytics Specialist

Keenfinity•Burnsville, MN

2h•$72,000 - $95,000

About The Position

The Performance Marketing & Digital Analytics Specialist is the growth and measurement engine behind our digital marketing and customer experience ecosystem at Electro-Voice & Dynacord — two of the most trusted brands in professional sound. This role goes far beyond reporting and dashboards. It combines performance marketing execution, marketing technology ownership, and advanced analytics to ensure every digital initiative is measurable, optimized, and continuously improving — helping connect a legendary past with a powerful, future-focused vision. Join our team of marketers and play a pivotal role in our ongoing digital and brand transformation. Working closely with brand, content, campaign, and digital teams, you will plan, launch, track, test, and continuously refine marketing programs across the entire customer journey — from awareness to conversion and retention. You will own and evolve the technical tracking foundation (GA4, GTM, data layers), manage and optimize the marketing technology stack, and translate behavioral and performance data into clear, actionable insights that directly improve traffic quality, engagement, lead generation, pipeline contribution, and revenue impact. We are not looking for a pure analyst. We are looking for a builder + operator + optimizer — someone who understands marketing strategy, can implement and manage the technology stack hands-on, and uses data to actively drive measurable growth. Someone ready to shape the future of digital marketing performance while representing one of the most trusted names in professional sound and helping carry its heritage into the next era of innovation. Please see our websites at https://www.electrovoice.com and https://www.dynacord.com

Requirements

Bachelor’s degree in business, marketing, statistics, data science, economics, information systems, or a related field.
2-4 Years of experience managing digital campaigns and performance optimization.
Strong hands-on experience with GA4, GTM, and marketing analytics implementation.
Solid understanding of performance marketing, attribution, and funnel metrics.
Experience with dashboards and BI tools (Power BI, Looker, Tableau, etc.).
Technical aptitude with tracking, tags, APIs, and data integration.
Ability to translate data into business impact and clear recommendations.
Proven examples demonstrating analytical skills and ability to take action.
Must be comfortable both in strategy discussions and hands-on technical setup.
Must act as a problem solver, take initiative and be proactive.
Strong communicator and storyteller.
Growth mindset and must be creative/innovative, experimentation focused.
Builder mentality: process improvement pertaining to systems and reporting.
Ability to remain in a stationary position (sitting or standing) for extended periods while working at a computer, with regular opportunities to move or change position.
Requires visual acuity to view a computer monitor and read documents, as well as the ability to communicate clearly in person and through digital platforms.
Ability to maintain focus and productivity in a typical office environment with standard noise levels and ergonomic equipment.
Ability to occasionally lift and move standard office items or equipment (such as laptops, marketing materials, or small demo units) up to 25–30 pounds, with or without reasonable accommodation.

Nice To Haves

Experience with CRM and marketing automation platforms.
SQL or light data engineering skills
Experience running structured experimentation programs
Knowledge of SEO and digital UX best practices
Familiarity with AI-driven personalization or data products

Responsibilities

Partner with brand and campaign teams to plan and execute integrated digital initiatives across paid, owned, and earned channels
Own campaign tracking, tagging, conversion measurement, and attribution modeling
Optimize full-funnel performance — from traffic acquisition and engagement to lead generation and conversion
Monitor and improve channel effectiveness across paid media, organic, email, website, and content
Design and run growth experiments, A/B tests, and rapid performance iterations
Analyze end-to-end customer journeys to identify friction points, drop-offs, and UX optimization opportunities
Monitor and analyze SEO performance (organic traffic, rankings, landing pages)
Identify content gaps and opportunities based on search and behavioral data
Partner with content and UX teams to improve discoverability and engagement
Track key performance indicators including funnel metrics, engagement behavior, Core Web Vitals, and on-site performance
Translate complex data into clear, actionable recommendations that improve user experience and business outcomes
Develop scalable playbooks and best practices for campaign setup, measurement, and continuous optimization
Own the governance, implementation, and continuous optimization of GA4, Google Tag Manager, and the broader marketing technology ecosystem
Design and maintain scalable tracking frameworks, including events, conversions, and a clean, well-documented data layer architecture
Ensure data quality and consistency through audits, troubleshooting, and collaboration with BI and data engineering teams on ingestion, modeling, and warehousing
Manage integrations across analytics, CRM, marketing automation, and BI platforms to enable connected, end-to-end measurement
Define and standardize KPI frameworks, aligning digital performance metrics with broader business outcomes (pipeline, revenue, retention)
Develop self-service dashboards and insight-driven reporting that translate complex data into clear, actionable narratives for stakeholders
Enable advanced measurement approaches, including multi-touch attribution, marketing effectiveness modeling, forecasting, and AI-driven experience performance tracking