Digital Campaign/Performance Marketing Specialist

Flipp

5h•$60,000 - $65,000•Remote

About The Position

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference. Our five principles, Progress Over Perfection, Clarity Through Transparency, Learn Loudly, Challenge with Empathy, and Always Build Better, bring a relentless progress mindset to life. They’re not just slogans, but they’re the behaviours we expect, reward, and hold ourselves accountable to. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way. As a Digital Campaign/Performance Marketing Specialist, you are responsible for the execution and optimization of digital media campaigns within Flipp’s Private Shopper Network and across external platforms. You will ensure campaigns launch with technical precision, monitor external spend daily to prevent pacing issues, and proactively troubleshoot attribution or tracking discrepancies.

Requirements

1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience.
Strategic & Analytical Capabilities
Operational & Technical Execution
Relationship & Stakeholder Management

Responsibilities

Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs.
Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization.
Collaborate with third-party vendors, and internal sales to communicate campaign performance and drive results.
Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
Effectively manage and track client budgets to ensure campaigns achieve target outcomes.
Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented.
Monitor campaign performance and pacing to identify risks and opportunities.
Recommend data-driven optimization strategies based on performance trends and established best practices.
Implement approved optimization tactics to improve delivery and results.
Generate and maintain accurate campaign performance reports on a regular cadence.
Review performance data to identify trends, anomalies, or delivery risks.
Surface actionable insights to support optimization and performance discussions.
Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners.
Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback.
Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively.