Marketing Campaign Specialist

Rubrik Job BoardPalo Alto, CA
6hHybrid

About The Position

Rubrik’s Marketing Team is growing, and we’re looking for individuals to join us at one of the most pivotal moments in our journey. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition. Join us as we continue to build upon Rubrik’s decade plus history of challenging the status quo within the cybersecurity space. The Global Campaigns Team is looking for a Marketing Campaign Specialist to help drive pipeline generation for critical business lines. This position is highly cross-functional and will work closely with the other members of the Campaigns Team, the Programs Team, Field Marketing, Product Marketing, Digital Marketing, and Sales. As a Marketing Campaign Specialist, this individual will support the ideation, execution, and analysis of marketing programs in partnership with our other Campaign team members. You will be required to work hybrid out of our Palo Alto HQ.

Requirements

  • 1-3 years of experience sitting on a Marketing Campaigns or Demand Generation team, preferably within the IT or cybersecurity spaces
  • Excellent project management skills and strong attention to detail
  • A growth-oriented and collaborative mindset
  • Demonstrated creativity in program development across digital, event, email, and paid advertising channels
  • Ability to build cross-functional relationships within a Go-to-Market organization
  • Familiarity with measuring marketing KPIs (MQLs, meetings, opportunities, pipeline)
  • Desire to work in a fast-paced, dynamic environment

Responsibilities

  • Support pipeline generation across all stages of the funnel in support of critical initiatives.
  • Contribute to the standardization efforts of Campaigns team processes and communications.
  • Alongside the Cloud, Enterprise, and Security campaign leads, create integrated programming that results in MQLs, meetings, opportunities, and new customers.
  • Develop net new content to engage various personas/industries or version out existing content.
  • Partner with the Digital Marketing team to construct multi-channel, multi message paid programming.
  • Work with the Strategic Events team to creatively promote 1st and 3rd party trade shows across digital and email channels.
  • Align with Inside Sales to ensure successful lead and program follow-up.
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