B2B Marketing Manager - Consumer Partnerships

Calm.com•Minneapolis, MN

23h

About The Position

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com. With a beloved product, a recognizable brand, and millions of paying subscribers, Calm stands at the forefront of the global mental health movement. Success, in part, has been driven by a relentless culture of innovation coupled with a singular focus on making the world happier and healthier. We’re building a world-class business development team and are looking for a multi-talented self-starter with ambition and hunger that will help grow Calm’s product and distribution partnerships worldwide. Calm has a wide range of consumer-facing partnerships across industries including travel, retailers, beauty, finance, sports, auto, consumer goods, and more. Partners are geographically spread from the USA to Australia and we’re expanding with new partnerships all the time. We are looking for a B2B Marketing Manager who is passionate about the intersection of tech and wellness to join our team. You will be responsible for building and executing enablement programs that generate B2B leads (i.e. potential partners) for Calm Consumer. Sitting within

Requirements

5+ years of experience in B2B marketing, with at least 2 years focused on partner, channel, or field marketing (or equivalent experience closely supporting sales/BD teams).
Proven track record of sales enablement and collateral development which lead to increase in revenue
Demonstrated experience supporting a sales or BD organization, with strong empathy for field needs and dynamics.
Exceptional written and verbal communication skills, with the ability to craft clear, compelling narratives for different B2B audiences.
Strong project management skills; highly organized, able to juggle multiple partner initiatives and stakeholders simultaneously.
Comfort working with marketing and sales tools (e.g., Figma, basic design skills, building decks and visualizations, analytics dashboards).
Data-driven mindset with the ability to translate metrics into insights and action
Keen sense for prioritization, both internally and externally with partners
A self-starter that isn’t afraid to step in when needed
You understand that collaboration and team play is key to success
Open to working in a dynamic, ever-changing environment
BA/BS degree
Fluent in English.

Nice To Haves

Experience in wellness, healthcare, tech environments.
Background in partnerships, business development, or account-based marketing.
Experience building co-marketing programs with enterprise or strategic partners.
Familiarity with global or multi-region campaigns and localized partner marketing.