B2B Marketing Lead - U.S. Market

Integrant•San Diego, CA

12d

About The Position

Integrant is seeking a high-caliber, hands-on B2B Marketing Lead to position its AI and Agentic capabilities, particularly its ADLC offering, in the U.S. enterprise market. This individual-contributor role requires a strategic marketer adept at shaping go-to-market stories, collaborating with technical SMEs, producing compelling content, and executing integrated campaigns. The goal is to build a credible market presence and generate qualified leads for Integrant’s AI and Agentic services. This role is focused on B2B technology-services buyers, translating complex technical expertise into business-focused messaging and campaigns, rather than pure social media, SEO, or brand management.

Requirements

8+ years of progressive B2B marketing experience within software, technology, IT services, digital engineering, or technology consulting.
Proven experience marketing B2B services or solutions—not only consumer products, e-commerce, or employer branding.
Demonstrated ownership of integrated marketing campaigns that supported lead generation, qualified meetings, or pipeline growth.
Strong content strategy and writing capabilities, with a portfolio of relevant B2B technology content.
Experience translating complex technical topics into compelling business-focused messaging.
Exposure to AI, GenAI, Agentic AI, data, cloud, software engineering, or digital transformation topics is strongly preferred.
Experience working with technical SMEs, product teams, engineers, or solution architects.
Understanding of U.S. or international B2B markets; experience targeting enterprise buyers is highly preferred.
Practical experience with key channels such as LinkedIn, email marketing, paid media, webinars/events, landing pages, and sales enablement.
Strong analytical mindset and ability to connect marketing activity to lead quality and pipeline outcomes.
Excellent communication, stakeholder-management, project-management, and presentation skills.
High ownership, sound judgment, curiosity, and the ability to execute independently in a fast-moving environment.

Nice To Haves

Experience marketing AI/Agentic solutions, enterprise software, or technology services to regulated industries.
Experience with account-based marketing, demand generation, HubSpot or comparable automation platforms, LinkedIn Campaign Manager, CRM reporting, or intent-data tools.
Experience supporting U.S.-based clients or distributed international teams.
Experience working with external content, design, paid-media, or web-development partners.

Responsibilities

Own the marketing positioning and narrative for Integrant’s AI, Agentic, and ADLC capabilities.
Develop a strong understanding of the ideal customer profile, buyer personas, enterprise pain points, and buying journey.
Translate technical capabilities into clear, differentiated business value for U.S. enterprise prospects.
Research market trends, competitor messaging, and buyer needs to continuously strengthen campaign positioning.
Partner with sales and leadership to ensure marketing activities support qualified-lead and pipeline goals.
Build and manage a content strategy that establishes Integrant as a credible partner in AI and Agentic solutions.
Produce or lead the creation of high-quality marketing assets, including thought-leadership articles, case studies, solution briefs, white papers, website content, sales collateral, LinkedIn content, email content, and webinar materials.
Interview and collaborate closely with technical SMEs to extract insights and convert them into clear, engaging, market-ready content.
Maintain a high bar for quality, accuracy, relevance, and consistency across all marketing communications.
Plan and execute integrated B2B campaigns targeting U.S. enterprise prospects.
Lead a year-end campaign around Integrant’s ADLC and Agentic offerings, from campaign concept and messaging through asset creation, launch, optimization, and reporting.
Coordinate campaign activity across LinkedIn, email, paid media, webinars/events, website/landing pages, and outbound-sales enablement.
Work with internal stakeholders and external specialists or agencies, where applicable, to ensure timely and high-quality execution.
Create campaign briefs, timelines, and clear performance reporting.
Focus marketing efforts on generating qualified leads—not only awareness or vanity metrics.
Define and track relevant funnel metrics, including target-account engagement, content performance, marketing-qualified leads, sales-qualified leads, meetings, and pipeline influence.
Continuously analyze results and improve messaging, content, audiences, and channels based on performance.
Establish a practical feedback loop with sales to assess lead quality and refine targeting.