B2B Growth Marketing Lead

OpenArt AI•San Carlos, CA

1d•Onsite

About The Position

OpenArt is a fast-growing AI creative platform that helps millions of people create images, videos, stories, ads, and other creative content with AI. We are looking for a B2B Growth Marketing Lead to build and manage our B2B marketing engine, driving enterprise pipeline. This role will oversee end-to-end B2B demand generation across paid media, account-based marketing, and content, including strategy, budget allocation, channel mix, and performance measurement. The position requires close collaboration with Enterprise Sales, Product Marketing, SEO, and Lifecycle Marketing teams, as well as the in-house creative studio. The ideal candidate will be instrumental in building OpenArt's B2B advertising playbook from the ground up and integrating AI into the marketing workflow.

Requirements

5–8 years of experience in B2B growth or performance marketing, including direct media-buying experience.
Strong LinkedIn Ads and ABM experience.
Experience running account-based campaigns end to end and generating measurable sales pipeline.
A zero-to-one track record: experience building a B2B channel, program, or function from scratch with demonstrated business impact.
Experience bridging PLG and enterprise sales.
Experience helping a self-serve business move upmarket and understanding the handoff between product-led growth and sales.
Ability to own an editorial calendar, brief writers, and collaborate with SEO.
Strong analytical judgment; ability to measure paid media's contribution to pipeline and revenue beyond platform-reported attribution.
AI-native operating habits; daily use of AI tools in workflow.
Ability to operate with minimal direction in a fast-moving startup and determine priorities independently.
Based in the Bay Area, or willing to relocate.

Nice To Haves

Experience marketing or selling to marketing, advertising, media, or creative teams.
Consumer performance marketing experience at scale across TikTok, Meta, Reddit, or similar platforms.
Experience with incrementality testing, lift testing, or other approaches to measuring paid media beyond last-click attribution.
Familiarity with: LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Amplitude, HubSpot.
Active use of AI creative tools.

Responsibilities

Plan, build, and launch B2B campaigns across paid social, paid search, and emerging channels.
Own campaign structure, targeting, bidding, budget pacing, and day-to-day optimization.
Build OpenArt’s B2B advertising playbook from the ground up.
Set creative direction and audience strategy for LinkedIn and other B2B channels.
Brief content and creative teams to ensure campaigns resonate with target buyers.
Run experiments across creative concepts, hooks, audiences, offers, and landing destinations.
Build and run ABM programs targeting named accounts and priority market segments.
Own the paid media component of ABM, coordinating with Sales and Lifecycle Marketing.
Align campaigns with GTM and Sales priorities, including product launches, solution plays, account tiers, target regions, and revenue goals.
Own the full enterprise marketing funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue.
Build an attribution framework that can be clearly explained and defended.
Design and run incrementality and lift tests to understand paid media’s true contribution.
Maintain strong tracking and data hygiene across campaigns and systems.
Report click-attributed and view-attributed performance separately.
Hold each channel accountable to a defined cost per qualified sales opportunity.
Own the B2B editorial calendar and identify gaps in OpenArt’s current market presence.
Map content to each stage of the buyer journey (Top, Middle, and Bottom of funnel).
Partner with Product Marketing on target audiences, positioning, and campaign messaging.
Work with the SEO team to ensure content is discoverable through both Google and AI search.
Brief writers and creative partners.
Build AI into the marketing workflow across creative development, targeting, reporting, analysis, and campaign optimization.