AWS Marketing Manager

Aligned Technology Group • Raleigh, NC

5d

About The Position

We are seeking a highly motivated, self-starting Marketing Manager who will take full ownership of top-of-funnel demand generation, AWS-aligned marketing programs, and productized solution marketing across Aligned TG.
This role is designed for someone who can take an idea from concept → strategy → execution → measurable pipeline impact with minimal oversight. You will work closely with sales, technical architects, and AWS marketing stakeholders to build repeatable workflows, launch high-impact solution campaigns, and strengthen our brand presence in the cloud ecosystem.
Success in this role is measured by:
· Pipeline creation and qualified top-of-funnel leads for the Sales Team
· Effective marketing motions aligned to AWS best practices
· Clear, consistent brand representation across all channels
· Scalable productized offering collateral and GTM execution
· Strengthened relationship-building with AWS and customers

Requirements

• 3–5 years of experience in B2B technology marketing, demand generation, or digital marketing.
• Proven ability to take initiatives from ideation → execution with minimal oversight.
• Track record of building demand generation or nurture programs that create measurable pipeline.
• Strong writing and content development skills for technical and business audiences.
• Experience with marketing automation platforms (HubSpot preferred) and CRM tools.
• Strong project management capabilities and ability to juggle multiple concurrent initiatives.
• Knowledge of marketing automation workflows and digital campaign analytics.
• Experience with Canva, Adobe Creative Suite, or similar tools.
• Familiarity with CMS platforms and SEO-friendly content creation.
• Ability to build clean, modern sales collateral and GTM materials.
• Strong self-starter who takes ownership and drives outcomes independently.
• Highly resourceful—knows how to leverage internal SMEs, AWS teams, and partner networks.
• Able to absorb AWS marketing guidance and turn it into structured, repeatable processes.
• Creative thinker with an eye for visual and written quality.
• Excellent communicator with strong stakeholder management skills.
• Adaptable, growth-oriented, and eager to operate in a fast-moving cloud technology environment.

Nice To Haves

• Prior experience in AWS, cloud consulting, or technology services marketing.
• Experience supporting AWS marketing programs or partner-led campaigns.
• Graphic design or multimedia content creation skills.
• Experience measuring marketing ROI and campaign effectiveness.

Responsibilities

• Build and execute ROI-driven demand generation campaigns that create net-new pipeline for the sales team.
• Develop and optimize HubSpot nurturing workflows, sales enablement sequences, automated campaigns, and lifecycle journeys.
• Create content and campaigns that support AWS-aligned GTM plays, including solution accelerators, Marketplace listings, and industry-specific initiatives.
• Build and manage quarterly campaign calendars that directly support sales team and AWS co-sell motions.
• Analyze performance metrics, provide actionable insights, and continuously refine strategies to increase conversion and engagement.
• Collaborate with sales, engineering, and technical SMEs to package and launch productized AWS solutions, including value props, messaging, materials, and campaign assets.
• Support AWS Marketplace listings, solution storefront updates, and private offer messaging.
• Ensure all productized collateral (decks, one-pagers, playbooks) is clear, modern, and tightly aligned to buyer pain points and AWS value drivers.
• Listen closely to AWS marketing best practices, guidance, and playbooks—and turn them into repeatable, scalable workflows ATG can use quarter after quarter.
• Maintain strong working rhythms with AWS PMMs, ISV marketing teams, and other program managers to ensure alignment on campaigns, events, and messaging.
• Support AWS co-marketing activities, including joint content, webinars, socials, and demand campaigns.
• Uphold and evolve brand consistency across all materials—pitch decks, solution briefs, proposal templates, and sales collateral.
• Create high-quality content including blogs, thought leadership articles, sales collateral, digital ads, and customer stories.
• Oversee website content accuracy, UX, and SEO in collaboration with external web partners.
• Manage creative assets, visuals, social media content, and storytelling initiatives that elevate ATG’s market position.
• Support customer, AWS, and industry events with a focus on pipeline generation, meaningful engagement, and post-event follow-up workflows.
• Coordinate logistics, promotion, and follow-up processes to maximize ROI and lead capture.
• Evaluate which conferences and field events are worthy investments for brand visibility and sales alignment.
• Partner closely with sales leaders, BDRs, delivery teams, and technical architects to deliver campaigns and content that strengthen deal velocity.
• Collaborate with select ISV partners when needed for co-branded assets or joint solution launches.

Benefits

• Direct impact on revenue growth through data-driven demand generation campaigns.
• Deep exposure to AWS programs, Marketplace, partner-led GTM, and industry-specific cloud solutions.
• Experience building and marketing productized cloud offerings that scale across industries.
• An opportunity to shape the brand and voice of a fast-scaling AWS consulting company.
• Professional development including AWS, marketing, and cloud certifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed