AVP, Price & Value Growth & Enablement

CVS Health•Woonsocket, RI

5d•$157,800 - $363,936

About The Position

The AVP, Price & Value Growth & Enablement is a senior leader within the Price & Value organization, responsible for defining retail strategy for how pricing, promotions, coupons, and loyalty benefits work together to drive customer growth and profitable business performance. The role brings a strong customer and commercial perspective to value strategy, identifying opportunities to increase customer segment growth, category penetration, trip frequency, engagement, and profitability. The position integrates enterprise strategy, business process design, technology, analytics, and transformation leadership to create a connected and effective Price & Value agenda. It establishes strategic frameworks, decision guardrails, and business principles for category and value decisions, while shaping the operating model, governance, workflows, and capabilities needed to execute the strategy. The role also modernizes decision-making using data, analytics, technology, and AI-enabled decision support. The AVP partners across merchandising, marketing, loyalty, analytics, enterprise insights, field leadership, store operations, finance, and DDAT to align stakeholders, clarify decision rights, reduce organizational overlap, and ensure decisions are grounded in customer behavior and financial outcomes. This full-time position is eligible for a comprehensive benefits package, and includes eligibility for a CVS Health bonus, commission or short-term incentive program, as well as an award target in the company’s equity award program.

Requirements

15+ years of experience in pricing, promotions, merchandising, loyalty, customer strategy, retail strategy, or related business leadership roles.
10+ years of leadership experience in complex, highly matrixed environments.
Demonstrated success defining strategy and translating it into operating models, decision frameworks, and measurable business outcomes.
Deep experience balancing customer, commercial, operational, and technology considerations across pricing and promotional decisions.
Strong strategic, analytical, and problem-solving capabilities, including the ability to establish frameworks and guardrails in ambiguous environments.
Experience advancing modern data, analytics, technology, and AI-enabled decision-support capabilities to improve business performance and decision quality.
Proven ability to influence senior leaders and align cross-functional stakeholders with and without direct authority.
Experience leading large-scale strategic transformation, including process evolution, governance redesign, capability modernization, and new ways of working.
Strong executive communication and storytelling skills.
Demonstrated track record of building high-performing teams and developing leaders.
Bachelor’s degree required.

Nice To Haves

Deep experience within a large-scale retail, consumer, pharmacy, grocery, or similarly complex customer-facing organization.
Experience developing or transforming enterprise-level pricing, promotion, discounting, coupon, or loyalty strategies.
Experience integrating pricing, promotions, coupons, and loyalty benefits into a coordinated customer value strategy.
Experience partnering with technology and analytics organizations to develop and implement advanced decision-support, analytics, or AI-enabled capabilities.
Demonstrated experience driving transformation across highly matrixed organizations with multiple business and functional stakeholders.
MBA or advanced degree preferred.

Responsibilities

Define and lead the retail strategy for coordinating price, promotion, coupons, and loyalty benefits to drive customer growth and profitable business performance.
Identify customer and category growth opportunities, including segment growth, category penetration, trip frequency, and profitable engagement.
Align stakeholders around Price & Value priorities, tradeoffs, and success measures.
Ensure strategic decisions reflect customer behavior, business performance, and competitive context.
Define frameworks, guardrails, and decision principles for coordinating Price & Value levers across categories.
Redefine the holistic discounting approach across category promotions, tailored branded coupons, front store coupons, and loyalty benefits.
Establish integrated day-to-day processes for pricing, promotion, and coupon decisions.
Translate strategic analysis, testing insights, and market learnings into scalable business frameworks.
Set the roadmap for the capabilities, tools, data, analytics, and decision support required for the future-state Price & Value strategy.
Partner with DDAT and other enterprise teams to advance technology solutions, including AI-enabled decision support.
Identify gaps in tools, data access, and analytical processes and establish priorities to address them.
Guide business case development, prioritization, implementation planning, and adoption of critical capabilities.
Shape the operating model, governance, workflows, and decision points supporting an integrated Price & Value strategy.
Clarify decision rights, team interfaces, and cross-functional ways of working to reduce friction, accelerate decisions, and strengthen accountability.
Identify fragmented processes, organizational structures, and governance, and define how they should evolve.
Lead large-scale strategic change involving process evolution, capability modernization, and new ways of working.
Lead and develop a high-performing team responsible for retail Price & Value strategy and key strategic initiatives.
Foster collaboration among leaders responsible for customer growth strategy, innovation and testing, and capability development.
Partner with merchandising, marketing, loyalty, field leadership, store operations, analytics, enterprise insights, finance, and DDAT.
Influence senior leaders on tradeoffs, sequencing, investment priorities, implementation decisions, and organizational alignment.