AVP, Price & Value Growth & Enablement

CVS Health • Woonsocket, RI

3d • $157,800 - $363,936

About The Position

Senior leader within the Price & Value organization responsible for defining the retail strategy for how pricing, promotions, coupons, and loyalty benefits work together to drive customer growth and profitable business performance. The role brings a customer and commercial lens to value strategy, identifying opportunities to increase customer segment growth, category penetration, trip frequency, engagement, and profitability.

The position integrates enterprise strategy, business process design, technology, analytics, and transformation leadership to create a more connected and effective Price & Value agenda. It establishes strategic frameworks, decision guardrails, and business principles for category and value decisions while shaping the operating model, governance, workflows, and capabilities required to execute the strategy. The role modernizes Price & Value decision-making through data, analytics, technology, and AI-enabled decision support, and partners across merchandising, marketing, loyalty, analytics, enterprise insights, field leadership, store operations, finance, and DDAT to align stakeholders and ground decisions in customer behavior and financial outcomes.

Requirements

• 15+ years of experience in pricing, promotions, merchandising, loyalty, customer strategy, retail strategy, or related business leadership roles.
• 10+ years of leadership experience in complex, highly matrixed environments.
• Demonstrated success defining strategy and translating it into operating models, decision frameworks, and measurable business outcomes.
• Deep experience balancing customer, commercial, operational, and technology considerations across pricing and promotional decisions.
• Strong strategic, analytical, and problem-solving capabilities, including establishing frameworks and guardrails in ambiguous environments.
• Experience advancing modern data, analytics, technology, and AI-enabled decision-support capabilities to improve business performance and decision quality.
• Proven ability to influence senior leaders and align cross-functional stakeholders with and without direct authority.
• Experience leading large-scale strategic transformation, including process evolution, governance redesign, capability modernization, and new ways of working.
• Strong executive communication and storytelling skills.
• Demonstrated track record of building high-performing teams and developing leaders.
• Bachelor’s degree required.

Nice To Haves

• Deep experience within a large-scale retail, consumer, pharmacy, grocery, or similarly complex customer-facing organization.
• Experience developing or transforming enterprise-level pricing, promotion, discounting, coupon, or loyalty strategies.
• Experience integrating pricing, promotions, coupons, and loyalty benefits into a coordinated customer value strategy.
• Experience partnering with technology and analytics organizations to develop and implement advanced decision-support, analytics, or AI-enabled capabilities.
• Demonstrated experience driving transformation across highly matrixed organizations with multiple business and functional stakeholders.
• MBA or advanced degree preferred.

Responsibilities

• Define and lead the retail strategy for how price, promotion, coupons, and loyalty benefits work together to drive customer growth and profitable business performance.
• Identify customer and category growth opportunities, including segment growth, category penetration, trip frequency, and profitable engagement.
• Align stakeholders around priorities, tradeoffs, and success measures for the Price & Value agenda.
• Ensure strategic decisions are grounded in customer behavior, business performance, and competitive context.
• Define frameworks, guardrails, and decision principles for coordinating Price & Value levers across categories.
• Redefine the holistic discounting approach across category promotions, tailored branded coupons, front store coupons, and loyalty benefits.
• Establish how pricing, promotion, and coupon decisions work together in day-to-day business processes.
• Translate strategic analysis, testing insights, and market learnings into scalable business frameworks.
• Set the roadmap for capabilities, tools, data, analytics, and decision support needed for the future-state Price & Value strategy.
• Partner with DDAT and enterprise teams to advance technology solutions, including AI-enabled decision support.
• Identify gaps in tools, data access, and analytical processes and establish priorities to address them.
• Guide business case development, prioritization, implementation planning, and adoption of new capabilities.
• Shape the operating model, governance, workflows, and decision points supporting an integrated Price & Value strategy.
• Clarify decision rights, team interfaces, and cross-functional ways of working to reduce friction and strengthen accountability.
• Identify fragmented processes, organizational structures, and governance, and define how they should evolve.
• Lead large-scale strategic change involving process evolution, capability modernization, and new ways of working.
• Lead and develop a high-performing team responsible for retail Price & Value strategy and strategic initiatives.
• Foster collaboration across leaders responsible for customer growth strategy, innovation and testing, and capability development.
• Partner with merchandising, marketing, loyalty, field leadership, store operations, analytics, enterprise insights, finance, and DDAT.
• Influence senior leaders on tradeoffs, sequencing, investment priorities, implementation decisions, and organizational alignment.

Benefits

• CVS Health bonus, commission, or short-term incentive program in addition to base pay.
• Award target in the company’s equity award program.
• Medical coverage.
• Dental coverage.
• Vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs.
• Other resources based on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive