AVP, PI Marketing

Travelers • Hartford, CT

3d • $146,400 - $241,600

About The Position

Travelers is seeking an experienced marketing executive to fill the role of Assistant Vice President, Personal Insurance (PI) Marketing. This is an established leadership position with broad scope across brand, agency/distribution marketing, and digital channels. The AVP will work to help define and drive the overarching PI marketing strategy, translating business objectives into integrated marketing programs that generate profitable growth. The AVP is responsible for the development and execution of effective marketing strategies to help our sales teams and agent partners drive new business and retention for Personal Lines.

Requirements

• 7 years of industry experience.
• Demonstrated experience developing and executing integrated marketing strategies across brand, distribution, and digital channels.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Proven ability to lead and develop high-performing teams and manage cross-functional stakeholder relationships.
• Strong analytical skills with demonstrated ability to leverage data to drive decisions and measure performance.
• Experience in P&C insurance, financial services, or a related regulated industry, including familiarity with independent agent distribution models and agency marketing programs.
• Experience with direct-to-consumer digital marketing, including performance media and aggregator channels.
• Knowledge of AI-driven marketing tools and emerging martech capabilities.

Responsibilities

• Support the marketing strategy for a business area, aligning brand, distribution, and digital efforts with business goals and the five-year roadmap; partner with internal teams (i.e., product, underwriting, analytics, sales, etc.) to shape go-to-market plans and monitor competitive and consumer trends to continuously evolve positioning.
• Lead integrated brand and campaign initiatives that strengthens Travelers' brand equity and drive customer acquisition and retention, overseeing creative strategy, messaging frameworks, and campaign execution across paid, earned, and owned channels in partnership with internal and external agency partners.
• Oversee the design and execution of marketing programs that equip independent agents with the tools, resources, and communications needed to grow premium, working closely with sales leadership to align field marketing activity with agency development and retention goals.
• Partner with the Enterprise Marketing team to drive digital strategy across search, email, social, display, and channel partnerships, leveraging data, analytics, and AI/emerging martech to optimize performance, improve conversion, and advance personalization.
• Establish and monitor marketing objectives and key results (OKRs) and key performance indicators (KPIs) that reflect alignment to business and enterprise brand goals, using data-driven insights and agile test-and-learn methods to continuously improve marketing effectiveness and return on investment.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability while managing budgets and agency relationships to maximize marketing investments.
• Perform other duties as assigned.

Benefits

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and carecaregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager