AVP Marketing Operations

Baylor Genetics•,

1d•Remote

About The Position

The AVP, Marketing Operations is responsible for building and leading the operational foundation that enables scalable, high-performing commercial marketing execution across the organization. Operating as an internal marketing operations and creative services function, this role owns the intake, prioritization, workflow management, creative development operations, campaign coordination, and execution frameworks that support Growth Marketing, Product Marketing, Corporate Affairs & Communications, and key business stakeholders. This leader will establish the systems, governance, and operating model required to transform marketing execution into a coordinated, measurable, and scalable function. The AVP serves as the central operational partner across marketing, ensuring teams are aligned, work is prioritized appropriately, and campaigns are executed efficiently and effectively. This role also oversees the organization’s creative services capability through a team of Art Directors and manages external agency strategy and utilization to ensure the right resources, workflows, and partners are in place to support business priorities. Success in this role is measured by operational efficiency, execution quality, campaign readiness, stakeholder alignment, speed-to-market, and contribution to commercial outcomes.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field
12+ years of experience in marketing operations, campaign operations, agency operations, or related field
Proven experience building and scaling marketing operations functions and execution frameworks
Strong experience managing integrated campaign operations and cross-functional workflows
Experience evaluating and managing agency/vendor ecosystems
Strong operational and process design background in fast-paced, growth-oriented organizations
Equivalent combination of education and experience may be considered.

Nice To Haves

Experience leading creative operations or internal agency-style teams preferred
MBA or advanced degree preferred
Healthcare, biotech, diagnostics, or regulated industry experience preferred

Responsibilities

Build and operationalize a centralized marketing delivery and orchestration model across all Marketing functions
Establish clear workflows from intake → campaign brief → creative development → structured handoff to channel execution
Act as the central point of coordination across Marketing to ensure alignment, sequencing, and integration of campaign efforts across channels
Standardize how marketing work is planned, developed, and executed across the organization
Ensure all work is prioritized and aligned to revenue-driving objectives
Design and implement a structured marketing intake system to replace fragmented and ad hoc processes
Define required inputs for all requests (objective, audience, KPIs, messaging, channels, timeline)
Establish and enforce clear prioritization criteria, with emphasis on revenue-driving initiatives
Implement a tiered support model: Tier 1: Revenue-driving campaigns (high-touch support), Tier 2: Lower-priority work (self-service or templated support)
Establish governance to ensure all marketing workflows through defined intake and prioritization processes
Create visibility into all active and planned work across Marketing
Reduce inefficiencies, rework, and unclear ownership
Lead and develop a team of Art Directors responsible for campaign concepting and creative development, ensuring alignment to campaign objectives and business outcomes
Ensure all campaigns are supported by strong, cohesive creative aligned to brand and business objectives
Establish clear creative review and approval processes
Elevate the quality, consistency, and effectiveness of marketing assets
Develop and enforce standardized campaign briefs and kickoff processes
Ensure all campaigns are clearly tied to business objectives, including pipeline and revenue goals
Partner with marketing leaders to define campaign approach, messaging, and execution strategy
Advise stakeholders on what “good looks like” in campaign structure, briefing, and execution approach to improve effectiveness
Partner with Growth Marketing, Product Marketing, and Communications teams to ensure seamless execution
Ensure clear handoffs of assets, messaging, and timelines to channel owners for activation
Align with Growth Marketing on campaign execution through marketing technology platforms (e.g., Demandbase, Mutiny)
Reduce friction and misalignment across teams to improve execution outcomes
Develop templates, toolkits, and playbooks to enable self-service execution for repeatable work
Reduce dependency on centralized teams for lower-complexity requests
Maintain governance to ensure brand consistency and quality standards
Design and implement an agency model to support overflow and specialized needs
Define when and how to leverage external partners across creative, production, and digital execution
Establish processes for briefing, managing, and evaluating agency performance
Ensure cost-effective and scalable delivery of marketing initiatives
Establish and track key performance metrics, including: Campaign delivery speed (intake to launch), On-time delivery and SLA adherence, Quality and rework rates, Stakeholder satisfaction
Partner with Growth and Product Marketing to improve campaign performance through disciplined planning, briefing, and execution
Identify bottlenecks and drive continuous improvement
Create transparency into marketing operations performance and outcomes
Perform other duties as assigned to support team and organizational objectives.
Comply with all company policies, procedures, and applicable regulatory requirements.