AVP Marketing

CONNEX CREDIT UNION INC•North Haven, CT

1d•$104,616 - $156,923•Onsite

About The Position

The AVP Marketing develops and implements marketing strategies for the credit union’s brand, products, and services, aligning annual departmental plans with organizational strategic and operating plans. The role oversees campaigns and brand execution across events, digital marketing, public relations, social media, websites, and other media, while evaluating market trends and preparing marketing reports and presentations for executive leadership and other directors and managers. The position plans and manages marketing initiatives and team activities, coordinates with departments and stakeholders, and oversees advertising, promotions, marketing collateral, product positioning, and integrated campaigns. It maintains brand consistency, monitors competitor activity and marketing trends, and ensures advertising compliance. The AVP Marketing also partners on product and service launches or discontinuances, product and fee changes, mergers, and related employee training and information. The role manages marketing initiatives for deposit and consumer loan products, including market forecasts, research, reports, and recommendations to relevant teams. It creates and manages the annual marketing budget, maintaining relationships with customers and community stakeholders, planning events, and developing public communications. Responsibilities include CEO quarterly communications, the annual report and annual meeting materials and event, Board communications, and representing the credit union at relevant functions. The AVP Marketing recruits, trains, coaches, and evaluates marketing staff and allocates departmental resources.

Requirements

Minimum bachelor of science degree in business, marketing, or communications.
Exceptional knowledge of marketing strategies, concepts, and practices.
Seven to ten years of combined senior management and communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds.
Experience managing and coaching a team.
Solid business acumen, management, and problem-solving skills.
Experience in strategic planning, financial planning and strategy, statistical analysis, developing and managing budgets, communications planning and management, marketing research and planning, process management, media relations, and client relationships.
Strong communication skills, including excellent written, presentation, oral communication, and interpersonal skills.
Strong leadership skills and ability to motivate and influence others.
Ability to think creatively and strategically, exercise excellent judgment, and work in a changing environment.

Responsibilities

Develop and implement a cohesive marketing strategy to increase brand awareness and support new and existing products and services.
Develop and recommend an annual Marketing Department plan aligned with organizational strategic and operating plans, setting objectives and activities for each strategic area.
Oversee implementation of brand and marketing strategies across campaigns, events, digital marketing, public relations, social media, websites, and other media.
Evaluate current and future market trends and identify short- and long-range marketing issues; prepare regular marketing reports and presentations for the CEO, Executive Team, and other directors and managers.
Create processes that reduce costs and errors and improve productivity.
Plan, execute, and manage marketing plans and team activities, coordinating with departments and stakeholders on advertising and promotional initiatives across print, online, digital, outdoor, broadcast, social media, radio, direct mail, and other channels.
Manage the creation of marketing collateral and support tools, and determine targeting and positioning for each product line.
Execute integrated online and offline campaigns, including SEO, advertising, public relations, and website campaigns, to generate brand awareness, member development, and membership growth in accordance with corporate objectives.
Maintain consistent branding across product lines, promotional materials, and events; monitor marketing trends, best practices, and competitor activity.
Ensure regulatory advertising compliance across marketing channels.
Partner on product and service launches and discontinuances, product and fee changes, organizational mergers, and training or product information for other departments.
Plan, execute, and manage marketing initiatives for deposit products; provide short-term market forecasts, reports, and recommendations to ALCO; direct marketing research and collection and monitor competitors.
Plan, execute, and manage marketing initiatives for consumer loans; provide market trends, reports, and recommendations to the Consumer Lending team and monitor competitor marketing activity.
Create and manage the annual budget, schedule expenditures, analyze variances, and initiate corrective actions.
Organize customer-relations programs and determine the organization’s presence at conventions, annual meetings, community affairs, and other events.
Develop and implement an annual strategic special-events calendar to use organizational effort, resources, and volunteer time effectively.
Ensure events are designed to attract the intended audience and media.
Develop and implement communications and media strategies that deliver information and key messages to the public.
Prepare CEO quarterly communications, the annual report, annual meeting documents and event, and other public-facing communications as needed.
Represent the credit union at functions to develop business and customer relationships, and maintain relationships with industry influencers and strategic partners.
Prepare communications and reports for the Board of Directors, the President’s report, and other needs.
Recruit, select, orient, train, coach, and develop marketing staff; plan, monitor, and appraise job results, conduct performance reviews, and allocate resources to meet departmental needs.
Perform other job-related duties as assigned.