AVP, Health & Wellness Consumer Analytics
Synchrony•Town of Draper, WI
•$115,000 - $200,000•Hybrid
About The Position
This AVP, Health & Wellness Consumer Analytics role plays a critical role in driving Health & Wellness credit sales and cardholders’ engagement. This role will lead the analytical support for the Health & Wellness Consumer Marketing team, develop deep-dive analyses, provide actionable analytical insights, and collaborate with Health & Wellness cross-functional teams to optimize customers’ lifecycle communications.
Requirements
- Bachelor's degree, OR in lieu of degree, high school diploma, and 7+ years analytics experience in marketing, portfolio management, product development, loyalty programs in credit card/consumer businesses, or credit card risk strategy or retail analytics
- 5+ years of progressive work experience including: 5+ years’ analytics experience in marketing, portfolio management, product development, and/or loyalty programs
- 3+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses
- Ability and flexibility to travel for business as required
- Legal authorization to work in the U.S. is required.
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Nice To Haves
- Analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics is preferred.
- Private Label and/or Dual Card experience
- Strong understanding in credit card industry, Marketing, financial P&L drivers.
- Ability to solve business questions through quantitative approaches and translate to business insights
- Identifying issues, trends, or exceptions to drive improvement of results and find solutions
- Experience with SAS, R, SQL, or other data mining/statistical software
- Experience with modeling/forecasting, strong understanding of targeting and segmentation and how to implement in real life business
- Experience with Tableau or other data visualization tool preferred
- Demonstrate ability to manage complexity and multiple assignments with less supervision
- Excellent communication skills both verbal and written
Responsibilities
- Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities for Health & Wellness
- Observe Health & Wellness growth opportunities, initiate and develop analytical framework to support business cases, and present to business partners and management
- Partner closely with Health & Wellness Consumer Marketing team to design cardholder lifecycle campaigns, evaluate performances, develop insights, and make actional recommendations to optimize future campaigns
- Function as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights, and recommendations
- Provide guidance, support, and supervise offshore and COE team members
- Present complex analytical information to all levels of audiences in a clear and concise manner
- Perform other special assignments as business requires
Benefits
- eligible for an annual bonus based on individual and company performance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
