Data Analytics Lead, AVP

Barclays • Wilmington, DE

2d • Hybrid

About The Position

The purpose of the role is to extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments. This role involves advising and influencing decision-making, contributing to policy development, and taking responsibility for operational effectiveness. The Data Analytics Lead, AVP will collaborate closely with other functions and business divisions, lead a team performing complex tasks, and use well-developed professional knowledge and skills to deliver work that impacts the whole business function. Expectations include setting objectives, coaching employees, appraising performance, and determining reward outcomes. For leadership responsibilities, People Leaders are expected to demonstrate clear leadership behaviors (Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others) to create an environment for colleagues to thrive. For an individual contributor, they will lead collaborative assignments, guide team members, identify the need for other specializations, and identify new directions for assignments or projects. They will consult on complex issues, provide advice to People Leaders, identify ways to mitigate risk, and develop new policies/procedures. Ownership for managing risk and strengthening controls is expected. The role requires understanding how different areas coordinate and contribute to organizational objectives, collaborating with business-aligned support areas, and engaging in complex analysis of data from multiple sources to solve problems creatively and effectively. Communication of complex information, including sensitive data, and influencing stakeholders to achieve outcomes are key. All colleagues are expected to demonstrate Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive).

Requirements

• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function.
• Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• For an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments.
• They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.
• Demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship.
• Demonstrate the Barclays Mindset – to Empower, Challenge and Drive.

Nice To Haves

• Develop analytical strategy to achieve acquisitions marketing goals through the development of optimized product, offer and targeting.
• Problem solve complex analytical/business issues to generate profitable new account growth while effectively managing risk.
• Enhance analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing.
• Measure, monitor and benchmark all aspects of direct mail and email acquisitions performance against plan, actuals and competition.
• Leverage cutting edge tools and techniques to optimize risk versus reward decisions around targeting and partner data.
• Create continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics.

Responsibilities

• Identification and extraction of relevant data from various internal and external sources.
• Performing sensitivity analysis and scenario planning.
• Monitoring and evaluation of the performance of existing models.
• Development and implementation of data quality control procedures.
• Building and validation of quantitative models to support decision-making across different business areas.
• Develop analytical strategy to achieve acquisitions marketing goals through the development of optimized product, offer and targeting.
• Problem solve complex analytical/business issues to generate profitable new account growth while effectively managing risk.
• Enhance analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing.
• Measure, monitor and benchmark all aspects of direct mail and email acquisitions performance against plan, actuals and competition.
• Leverage cutting edge tools and techniques to optimize risk versus reward decisions around targeting and partner data.
• Create continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics.
• Work closely with Partnership, Risk, Finance, Marketing and other stakeholders across the bank.
• Collaborate with key stakeholders to identify new opportunities and advise Senior Management on growth initiatives.
• Provide business updates to leaders across the Partnership Business and key partners.
• Optimize investment decisions across all critical components including offer, channel, product, targeting, CPA, pricing, and valuations.

Benefits

• Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed