Data Analytics Lead, AVP

Barclays•Wilmington, NC

1d•Hybrid

About The Position

The purpose of the role is to extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments. This role involves developing an analytical strategy to achieve acquisitions marketing goals through the development of optimized product, offer and targeting. The individual will problem-solve complex analytical/business issues to generate profitable new account growth while effectively managing risk. They will enhance analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing. The role requires measuring, monitoring and benchmarking all aspects of direct mail and email acquisitions performance against plan, actuals and competition. It also involves leveraging cutting edge tools and techniques to optimize risk versus reward decisions around targeting and partner data, and creating a continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics. The role requires close collaboration with Partnership, Risk, Finance, Marketing and other stakeholders across the bank, and advising Senior Management on growth initiatives. The individual will provide business updates to leaders across the Partnership Business and key partners, and optimize investment decisions across all critical components including offer, channel, product, targeting, CPA, pricing, and valuations.

Requirements

Assistant Vice President Expectations: Advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
Collaborate closely with other functions/ business divisions.
Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function.
Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments.
They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right.
They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Responsibilities

Identification and extraction of relevant data from various internal and external sources.
Performing sensitivity analysis and scenario planning.
Monitoring and evaluation of the performance of existing models.
Development and implementation of data quality control procedures.
Building and validation of quantitative models to support decision-making across different business areas.
Develop analytical strategy to achieve acquisitions marketing goals through the development of optimized product, offer and targeting.
Problem solve complex analytical/business issues to generate profitable new account growth while effectively managing risk.
Enhance analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing.
Measure, monitor and benchmark all aspects of direct mail and email acquisitions performance against plan, actuals and competition.
Leverage cutting edge tools and techniques to optimize risk versus reward decisions around targeting and partner data.
Create continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics.
Work closely with Partnership, Risk, Finance, Marketing and other stakeholders across the bank.
Collaborate with key stakeholders to identify new opportunities and advise Senior Management on growth initiatives.
Provide business updates to leaders across the Partnership Business and key partners.
Optimize investment decisions across all critical components including offer, channel, product, targeting, CPA, pricing, and valuations.