AVP, Health & Wellness Consumer Acquisitions

Synchrony • Costa Mesa, CA

10h • Hybrid

About The Position

The AVP, Health & Wellness Consumer Acquisitions will own the analytics strategy that powers cardholder account growth and loyalty engagement. This role will partner closely with the Health & Wellness Direct to Consumer Marketing and Provider Office Channel teams by providing analytic strategy recommendations, acquisition audience and offer targeting, insights on performance, KPI design and measurement, and creating test & learn strategies to measure investment returns.

Requirements

• Bachelor's degree, OR in lieu of degree, high school diploma and 9+ years analytics experience in credit card/consumer businesses, or credit card risk strategy or retail or analytics
• 5+ years of progressive work experience including:
• 4+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses
• 2+ years of experience using data visualization tools such as Tableau, or BI visualization
• Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• Google Analytics, Adobe Analytics experience.
• Experience with providing insights from the analytics specifically supporting marketing analytics.
• Experience in sales and/or marketing analytics experience is preferred, or supporting analytics to drive P&L growth
• Analytics experience specifically tied to credit card marketing.
• Credit Card Acquisitions experience most desirable.
• Solid understanding of financial service industry financial P&L drivers and key sensitivities with business reporting experience.
• Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
• Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success
• Excellent problem solving and analytical skills
• Ability to digest and explain complex information to both external and internal clients
• Quick learner who can grasp the core needs of the business and rapidly develop solutions
• Ability to foster teamwork and work well in a collaborative team and matrixed environment
• Strong verbal and written communication skills
• Ability to influence and direct people outside of their reporting structure
• Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)

Responsibilities

• Create extensive analysis of acquisitions and activation performance trends, provide insightful business performance reporting, and make recommendations.
• Acquisitions offer creation and targeting audience recommendations.
• Provide actionable insights into audience targeting to maximize acquisitions and cardholder profitability.
• Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities
• Establish a continuous test & learn culture through ongoing assessment and communication of results.
• Act as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights and recommendations.
• Partner cross-functionally with various stakeholder in a highly matrixed organization, working closely with product, Marketing, Sales, IT, Credit, and Finance, and multiple COE’s
• Utilize SAS/SQL to manipulate and analyze large datasets.
• Leverage visualization tools such as Tableau to share insights.
• Perform other duties and/or special projects as assigned.

Benefits

• annual bonus based on individual and company performance
• option to work from home near one of our Hubs or come into one of our offices
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
• inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees