AVP, Health & Wellness Consumer Acquisitions

Synchrony • Town of Draper, WI

1d • $115,000 - $200,000 • Hybrid

About The Position

The AVP, Health & Wellness Consumer Acquisitions will own the analytics strategy that powers cardholder account growth and loyalty engagement. This role will partner closely with the Health & Wellness Direct to Consumer Marketing and Provider Office Channel teams by providing analytic strategy recommendations, acquisition audience and offer targeting, insights on performance, KPI design and measurement, and creating test & learn strategies to measure investment returns. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $139 billion in sales financed and 68.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. Our financial expertise spans key product areas, including apparel, electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, other retail, elective healthcare procedures and services, and more. Our investments in technology across multiple platforms—in-store, online and mobile—allow us to engage consumers when and where they want. Our programs and tools strengthen the relationship between our business partners and their customers, driving growth and opportunity across the board.

Requirements

• Bachelor's degree, OR in lieu of degree, high school diploma and 9+ years analytics experience in credit card/consumer businesses, or credit card risk strategy or retail or analytics
• 5+ years of progressive work experience including: 4+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses
• 2+ years of experience using data visualization tools such as Tableau, or BI visualization
• Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
• Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.
• Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
• All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
• Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• Google Analytics, Adobe Analytics experience.
• Experience with providing insights from the analytics specifically supporting marketing analytics.
• Experience in sales and/or marketing analytics experience is preferred, or supporting analytics to drive P&L growth.
• Analytics experience specifically tied to credit card marketing.
• Credit Card Acquisitions experience most desirable.
• Solid understanding of financial service industry financial P&L drivers and key sensitivities with business reporting experience.
• Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner.
• Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success.
• Excellent problem solving and analytical skills.
• Ability to digest and explain complex information to both external and internal clients.
• Quick learner who can grasp the core needs of the business and rapidly develop solutions.
• Ability to foster teamwork and work well in a collaborative team and matrixed environment.
• Strong verbal and written communication skills.
• Ability to influence and direct people outside of their reporting structure.
• Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).

Responsibilities

• Create extensive analysis of acquisitions and activation performance trends, provide insightful business performance reporting, and make recommendations.
• Acquisitions offer creation and targeting audience recommendations.
• Provide actionable insights into audience targeting to maximize acquisitions and cardholder profitability.
• Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities.
• Establish a continuous test & learn culture through ongoing assessment and communication of results.
• Act as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights and recommendations.
• Partner cross-functionally with various stakeholder in a highly matrixed organization, working closely with product, Marketing, Sales, IT, Credit, and Finance, and multiple COE’s.
• Utilize SAS/SQL to manipulate and analyze large datasets.
• Leverage visualization tools such as Tableau to share insights.
• Perform other duties and/or special projects as assigned.

Benefits

• Annual bonus based on individual and company performance.
• Flexibility to work from home near one of our Hubs or come into one of our offices.
• Inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
• More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees