AVP, Health & Wellness Consumer Acquisitions
About The Position
The AVP, Health & Wellness Consumer Acquisitions will own the analytics strategy that powers cardholder account growth and loyalty engagement. This role will partner closely with the Health & Wellness Direct to Consumer Marketing and Provider Office Channel teams by providing analytic strategy recommendations, acquisition audience and offer targeting, insights on performance, KPI design and measurement, and creating test & learn strategies to measure investment returns. The role involves creating extensive analysis of acquisitions and activation performance trends, providing insightful business performance reporting, and making recommendations. It also includes acquisitions offer creation and targeting audience recommendations, providing actionable insights into audience targeting to maximize acquisitions and cardholder profitability. The AVP will lead and drive business KPI design and measurements, improve accuracy, and recommend investment optimization opportunities, while establishing a continuous test & learn culture. The individual will act as a SME and business consultant, offering analytical and strategic thinking, understanding business needs and requirements, and translating them into data, data architecture, analytical insights, and recommendations. Cross-functional partnership with various stakeholders in a highly matrixed organization, including product, Marketing, Sales, IT, Credit, and Finance, and multiple COE’s, is essential. The role requires utilizing SAS/SQL to manipulate and analyze large datasets and leveraging visualization tools such as Tableau to share insights, along with performing other duties and/or special projects as assigned.
Requirements
- Bachelor's degree, OR in lieu of degree, high school diploma and 9+ years analytics experience in credit card/consumer businesses, or credit card risk strategy or retail or analytics
- 5+ years of progressive work experience
- 4+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses
- 2+ years of experience using data visualization tools such as Tableau, or BI visualization
- Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
- Ability and flexibility to travel for business as required
- Must be 18 years or older
- Must have a high school diploma or equivalent
- Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
- Legal authorization to work in the U.S. is required
Nice To Haves
- Google Analytics, Adobe Analytics experience
- Experience with providing insights from the analytics specifically supporting marketing analytics
- Experience in sales and/or marketing analytics experience is preferred, or supporting analytics to drive P&L growth
- Analytics experience specifically tied to credit card marketing
- Credit Card Acquisitions experience most desirable
- Solid understanding of financial service industry financial P&L drivers and key sensitivities with business reporting experience
- Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
- Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success
- Excellent problem solving and analytical skills
- Ability to digest and explain complex information to both external and internal clients
- Quick learner who can grasp the core needs of the business and rapidly develop solutions
- Ability to foster teamwork and work well in a collaborative team and matrixed environment
- Strong verbal and written communication skills
- Ability to influence and direct people outside of their reporting structure
- Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Responsibilities
- Create extensive analysis of acquisitions and activation performance trends, provide insightful business performance reporting, and make recommendations
- Acquisitions offer creation and targeting audience recommendations
- Provide actionable insights into audience targeting to maximize acquisitions and cardholder profitability
- Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities
- Establish a continuous test & learn culture through ongoing assessment and communication of results
- Act as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights and recommendations
- Partner cross-functionally with various stakeholder in a highly matrixed organization, working closely with product, Marketing, Sales, IT, Credit, and Finance, and multiple COE’s
- Utilize SAS/SQL to manipulate and analyze large datasets
- Leverage visualization tools such as Tableau to share insights
- Perform other duties and/or special projects as assigned
Benefits
- Annual bonus based on individual and company performance
- Flexibility to work from home near one of our Hubs or come into one of our offices
- Inclusive culture where your individual skills, experience, and voice are not only heard – but valued
- Employee Resource Groups (ERGs)
- Support and encouragement at all levels of the organization
- Tools and technology to grow your career
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
11-50 employees
