AVP, Campaign and Initiatives Manager

Synchrony•Alpharetta, GA

2d•Hybrid

About The Position

The Venmo AVP Campaign & Initiatives Manager will be responsible for flawless execution of the Venmo co-brand portfolio programs, while establishing a strong and productive partnership with the client to achieve or exceed portfolio goals. This successful candidate will implement strategies that deliver on our growth commitments and generate new insights in a test and learn environment. The AVP Campaign & Initiatives Manager should have expertise in digital marketing channels and be focused on continual innovation and learning in the space to provide a great customer experience. The role will flex across the co-brand marketing team to lead development and execution of key initiatives, including managing the team’s operating rhythm.

Requirements

Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 9+ years of marketing experience within the credit card or financial services industry
5+ years of marketing and/or retail client portfolio experience
Good understanding of credit, payments, and digital marketing
Willingness to travel 25%
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Commitment to flawless execution, including following all processes and requirements
Exhibit Leadership and presence to advance key initiatives
Exceptional relationship building and client leadership abilities
Strong analytical skills
Excellent oral and written communication skills
Ability to work cross-functionally and in a small team environment

Responsibilities

Flawless execution of Venmo Co-Brand programs, following all processes and meeting all requirements of the business
Partner with the client and co-brand marketing team on growth initiatives to meet or exceed portfolio goals
Develop and execute programs to drive new accounts, sales and loyalty through the entire customer lifecycle
Manage cardholder communications across a variety of digital and offline channels, throughout the customer lifecycle
Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior
Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral (including acquisition and lifecycle)
Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels
Willingness and flexibility to change direction when needed
Build and maintain a strong, trusting, and productive partnership with Venmo
Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives
Manage program spend within contractual obligations of the marketing fund
Participate in cross- functional product, channel and customer experience IT builds to support various growth initiatives
Participate in the development of marketing plans, including the annual growth plan.
Coordinate across the team and with the client on the internal PAR / budgeting process.
Ensure compliance with all internal & external legal and regulatory requirements
Work with Analytics teams to plan campaigns (targeting strategy) and assess campaign performance to iterate on targeting hypotheses
Monitor industry trends to influence product enhancements and customer experience outcomes
Ability to identify, prioritize, and gain alignment to execute key initiatives
Effective internal partnership across functions at all levels of the organization
Monitor and accurately forecast program performance.
Understand actual performance against forecast to improve go-forward strategies
Partner with the Synchrony COE Product and Digital teams to gain learnings that influence growth strategies
Perform other duties and/or special projects as assigned